Senior Data Scientist

Title - Senior AI Engineer / Senior Data Scientist (OOH Advertising)

Experience: 5+ Years

Location: Gurgaon (On-site)

Company: GlobalNodes

Role Overview:

We are looking for a Senior AI Engineer / Senior Data Scientist with deep expertise in Machine Learning, Generative AI, and Out-of-Home (OOH) advertising analytics. In this role, you will be at the forefront of building scalable, end-to-end AI systems that power impression estimation, audience reach measurement, store visitation modelling (Go-To-Store), and intelligent campaign optimisation.

You will work at the intersection of geospatial intelligence, mobility data, and advanced AI — translating complex data signals into actionable insights that drive measurable business outcomes for OOH media planning and performance. This is a high-impact, hands-on role suited for someone who combines strong technical depth with a clear understanding of the OOH advertising ecosystem and its measurement challenges.

OOH Analytics and Measurement:

• Design and implement impression estimation models using mobility and traffic datasets

• Develop methodologies for reach, frequency, and audience exposure

• Build store visitation (Go-To-Store) models using geospatial intelligence

• Define campaign KPIs and measurement frameworks

Geospatial & Mobility Intelligence:

• Work with GPS mobility data, POIs, and spatial joins

• Model audience movement patterns and catchment areas

• Estimate exposure likelihood based on proximity and movement

Optimisation & Media Planning:

• Build media selection algorithms based on budget, audience, and performance

• Develop ranking and scoring systems for media inventory

• Create optimisation engines to maximise reach and impressions

Advanced AI System:

• Build predictive models for campaign performance and media effectiveness

• Develop experimentation frameworks and A/B testing systems

• Implement agent-based systems for campaign insights and automation

Required Skills:

• Strong ML/DL fundamentals and statistical modelling

• Python, SQL, PySpark and knowledge of large-scale data processing tools such as Ray.

• Experience with LLMs, RAG, and vector databases

• Strong understanding of OOH advertising and geospatial analytics

Preferred Qualifications:

• Experience in OOH, AdTech, or location intelligence platforms

• Experience with mobility or foot traffic datasets

• Knowledge of GIS systems and spatial indexing

What you will work on :

• OOH measurement and attribution systems

• Impression, reach, and footfall modelling pipelines

• Media planning and recommendation engines

• AI-driven campaign optimisation systems

How to Apply:

Please send your resume and a short cover letter to [Confidential Information] with the subject line Senior Data Scientist – [Your Name].