Senior Data Analyst- CSA
Senior Data Analyst- CSA
PivotRoots- Posted 2 hours ago
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Job Description
Key Responsibilities
- Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.
- Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.
- Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics.
- Ensure data quality and consistency across platforms, managing large and complex datasets.
- Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.
- Bachelor's degree in Engineering, Data Science, Statistics, or a related field.
- 2+ years of experience in data analytics.
- Strong experience working with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360, etc.).
- Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI).
- Solid understanding of digital marketing metrics, attribution models, and media effectiveness.
- Strong Excel and analytical skills; experience with Python or R is a plus.
- Excellent communication skills and ability to tell a compelling story through data.
