Senior Customer Marketing Manager

ABOUT GOCOMET

GoComet is a Series B logistics technology company that helps global enterprises like Unilever, Honda, Tata, and Schneider optimize freight spend, automate procurement, and build resilient supply chains.

We're pivoting hard into named-enterprise accounts with a 4.2x growth engine. Our product depth across procurement, planning, execution, and audit gives us a quantifiable ROI story competitors can't match.

THE ROLE

We have a roster of 50+ enterprise customers at exactly the right brand altitude to open doors for our next phase of growth—but that roster is currently unactivated as a marketing and pipeline lever.

This is a greenfield hire: you will build GoComet's Customer Marketing function from the ground up and turn that latent reference asset into the company's lowest-cost, highest-converting enterprise pipeline engine.

KEY RESPONSIBILITIES

1. Build the Reference Engine

• Operationalise 50+ enterprise customers across CPG, Auto, Pharma, and Industrials into a structured referral and peer-introduction programme.
• Design and run a DM-to-DM brokered introduction motion that converts at a 30–50% meeting-set rate.

2. Own the Vertical Case Study Engine

• Develop a library of industry-specific case studies, each anchored by a named brand such as Unilever, Tata Motors, or Sun Pharma.
• Create assets used across:
• Sales outreach
• ABM campaigns
• Webinars
• Events

3. Anchor the Speaker & Proof Supply Chain

• Recruit customer speakers for GoComet's flagship event Odyssey, vertical webinars, executive dinners, and hosted summits.
• Maintain a 50–70%+ acceptance rate by matching the right customer to the right peer-cluster conversation.

4. Run the Review & Third-Party Validation Programme

• Activate customers on G2, Capterra, TrustRadius, and Gartner Peer Insights.
• Target 30 reviews in Q1, followed by a sustained cadence of 10 reviews per quarter.

5. Integrate Advocacy Into Late-Stage Deals

• Provide reference calls and proof assets that systematically compress C-suite sales cycles.
• Build a Customer Advisory Board structure for ongoing executive-level engagement.

WHAT SUCCESS LOOKS LIKE

• ✓ A living, operationalised reference network feeding at least three pipeline plays: peer intros, speaker anchors, and review capture.
• ✓ Every 1:1 and 1:few ABM play has a named customer presence where needed.
• ✓ G2/TrustRadius profiles are actively generating inbound meetings.

WHO YOU ARE

• 5–8 years in customer marketing, advocacy, or field marketing in a B2B enterprise SaaS company.
• Personally built a reference programme or customer advocacy engine from scratch, or scaled one significantly.
• Comfortable operating at an executive level—you can call the CSCO of a $1B+ company and ask them to speak at a dinner.
• Deep understanding of how to structure and productise customer proof for enterprise sales cycles.
• Experience in logistics, supply chain, procurement, or manufacturing is a significant plus.

WHY JOIN GOCOMET

• Own an entire function with direct, measurable impact on pipeline and revenue.
• Work with global enterprise brands—the dream raw material for an advocacy leader.
• Collaborate cross-functionally with Marketing, Sales, and the CEO's office on the highest-visibility enterprise GTM initiatives.