Senior CRO - Specialist (Adobe)-Conversion Rate Optimization (Adobe Target)

Senior CRO - Specialist (Adobe)-Conversion Rate Optimization (Adobe Target)

Skill Sets : CRO, Conversion Rate Optimization, Adobe Target, Digital Optimization

Experience- 5 to 9yrs

Location- Remote

Key Responsibilities

Hypothesis Generation: Develop and prioritize data-informed hypotheses for A/B and

multivariate tests to enhance conversion rates across Nissan's website and digital

touchpoints.

Design, implement, and analyse tests using Adobe Target, ensuring robust

methodologies to validate hypotheses and optimise user experiences.

Lead personalization strategies, such as sticky banners and dynamic content, targeting

specific customer segments (e.g., non-members or high-engagement users).

Collaborate with UX designers and developers to iterate on web designs based on test

results, aligning with hypothesis outcomes.

Define tracking requirements within Adobe Target to ensure accurate data capture for

CRO tests, with foundational support from Adobe Launch for tag management.

Oversee CRO performance reporting, quantifying optimization impacts and presenting

findings to stakeholders to drive strategic decisions.

Analytics (Adobe Analytics - Nice to Have)

Leverage Adobe Analytics to extract insights that inform CRO strategies, identifying key

user behaviours and potential conversion blockers.

Support advanced segment creation and calculated metrics to enhance optimization

efforts.

Integrate Adobe Analytics with Adobe Target to enrich personalization initiatives with

data-driven insights.

Collaborate with analytics teams to validate test outcomes and support data integrity

across CRO initiatives.

Tracking Framework Management (Adobe Launch - Nice to Have)

Support the implementation of tracking frameworks using Adobe Launch to deploy and

maintain tags for Adobe Target, ensuring data accuracy and consistency across CRO

initiatives.

Assist in configuring data layers and event-based rules in Adobe Launch to support

CRO testing and performance tracking.

Optimize tag management processes to align with Nissan's digital ecosystem and data

privacy regulations.

Leadership and General Responsibilities

Collaborate with cross-functional teams, including marketing, UX, and development, to

align CRO strategies with Nissan's business objectives.

Act as a subject matter expert (SME) for Adobe Target, providing strategic and technical

guidance on CRO best practices.

Drive the hypothesis generation and insight development processes, ensuring rigorous

methodologies and alignment with business outcomes.

Present data-driven stories that bridge technical insights with commercial implications,

influencing senior stakeholders and shaping Nissan's digital optimization roadmap.

Stay abreast of industry trends and Adobe product advancements to champion

innovation in Nissan's digital ecosystem.

Experience:

5 -7+ years in CRO or digital optimization, with at least 4 years of hands-on experience

with Adobe Target.

Proven leadership in designing hypothesis-driven CRO strategies, executing A/B and

multivariate tests, and delivering actionable insights.

Experience in the automotive industry or with enterprise-level clients (preferred).

Technical Skills:

Advanced proficiency in Adobe Target and foundational knowledge of Adobe Analytics

and Adobe Launch.

Strong understanding of JavaScript, CSS, and JSON for data layer implementation and

tracking setup.

Familiarity with Google Analytics or other tag management systems is a plus.

Soft Skills:

Analytical mindset with a talent for generating hypotheses and translating insights into

action.

Exceptional communication and storytelling skills to articulate data-driven strategies to

stakeholders.

Strong leadership and mentoring abilities, fostering a culture of data-driven

decision-making.

Education:

Bachelor's degree in Marketing, Data Science, Computer Science, or a related field.

Adobe Qualified: Adobe Target Business Practitioner or Adobe Experience Platform

Web SDK credential (preferred).