Senior CRM (Hubspot) Specialist

Role: Senior CRM (Hubspot) Specialist

Location: Mumbai or Bangalore

Job type: Full Time, Permanent Hybrid

This position offers a hybrid work model, allowing flexibility between working from home and our office.

Typically, employees are expected to work 2 days in the office per week.

Why QS

At QS, we believe that work should empower you. That's why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do we collaborate, respect and support each other.

We're confident you'll feel right at home here. QS was named as one of Newsweek's Top 100 Most Loved Workplaces in the UK (October 2023), recognising the respect, trust and appreciation that drive our culture every day. And as a gold-accredited Investors in People organisation putting us among the top 28% of workplaces globally it's official: QS is a place where everyone can thrive.

As a Senior CRM Specialist, this is what you'll be doing:

QS is on a transformative journey to create one connected, intelligent commercial ecosystem that enables our teams to scale and deliver at pace. The HubSpot CRMSpecialist is required to take full ownership of our HubSpot platform and ensure it delivers maximum value across marketing, sales, service, and customer success teams.

In this strategic and hands-on role, you will define the HubSpot roadmap, implement scalable workflows, and manage integrations that connect our tech stack. You'll be responsible for driving data quality, compliance, and governance while enabling automation and reporting that improve efficiency and visibility across the business.

Acting as the go-to HubSpot expert, you will partner with stakeholders, deliver tailored training, and champion best practices to ensure adoption and continuous improvement. If you have deep HubSpot expertise, strong process design skills, and a passion for innovation, including AI-driven enhancements, this is an opportunity to make a significant impact on our growth journey.

The impact you'll make

In this role, you will shape our CRM strategy by defining and executing a HubSpot roadmap that aligns with our growth goals and transforms how we engage customers across the entire lifecycle.

You'll drive operational excellence by building scalable workflows, automations, and reporting that empower sales, marketing, and customer success teams to work smarter and faster. Your dashboards and analytics will enable data-driven decisions, giving leadership clear visibility into pipeline health, forecasting, and GTM performance.

Through training and stakeholder engagement, you'll champion adoption and best practices, ensuring HubSpot becomes a trusted, high-performing tool across the business. You'll also lead innovation by introducing automation, AI-driven enhancements, and continuous improvements that elevate efficiency and customer experience. As the go-to HubSpot authority, you'll influence how technology supports our commercial strategy and create a culture of CRM excellence.

Role responsibilities

HubSpot Ownership & Strategy

• Act as the internal HubSpot owner, ensuring the platform supports all customer-facing teams across marketing, sales, service, and customer success
• Translate business requirements into scalable HubSpot solutions, workflows, and system configurations
• Define and maintain a HubSpot roadmap aligned with company growth and strategic goals
• Monitor new HubSpot releases, evaluating and implementing features that improve efficiency and adoption.
• Oversee integrations between CRM, data enrichment, CPQ, and BI platforms

Implementation & Optimisation

• Lead discovery workshops with stakeholders to capture requirements and pain points
• Experience of custom development within CRM
• Build, optimise, and maintain workflows, automations, sequences, and reporting dashboards for sales, marketing, and leadership teams
• Oversee data quality through cleansing, deduplication, enrichment, and governance
• Manage integrations (native and custom) to ensure seamless data flow across systems
• Deliver structured UAT/SIT testing pre-rollout and monitor adoption post-launch
• Continuously improve lead management, pipeline visibility, and customer success handoffs.

Stakeholder Engagement & Training

• Act as the go-to HubSpot expert across sales, marketing, finance and operations teams
• Translate technical solutions into clear, business-friendly communication for all stakeholders
• Deliver tailored training sessions, onboarding guides, and best-practice playbooks
• Provide senior leadership with KPI, ROI, and system performance reporting.

Governance & Best Practice

• Maintain up-to-date HubSpot documentation (architecture, workflows, data models)
• Ensure GDPR compliance and data management standards across the platform
• Establish HubSpot usage guidelines and enforce best practice playbooks
• Coach teams on HubSpot functionality and adoption of new features.

Continuous Improvement & Innovation

• Identify opportunities to automate and streamline processes across the customer journey
• Explore AI and other innovations within HubSpot to improve efficiency
• Monitor adoption metrics, proactively closing gaps in usage or reporting accuracy
• Champion a culture of continuous learning and platform optimisation across the business.

Key skills and experience

• In depth HubSpot expertise across Sales Hub, Marketing Hub, Service Hub
• Proven experience implementing and scaling HubSpot in mid-market or enterprise environments with some custom development
• Strong workflow automation and process design experience within HubSpot
• Data management expertise (imports, mapping, deduplication, cleansing, governance)
• Analytical mindset with ability to design, build advanced and interpret dashboards and performance reports such as forecasting, pipeline health, and GTM performance
• Strong stakeholder management and communication skills
• Experience delivering training and driving CRM adoption
• Experience managing HubSpot integrations (native or API-based).

Even better, but not essential, if you have:

• HubSpot certifications (Solutions Architecture, Marketing Software, Sales Hub Implementation)
• Experience with HubSpot Operations Hub, advanced data sync, and custom workflows
• Familiarity with APIs or iPaaS tools (Zapier, syncsmart)
• Experience embedding AI into HubSpot workflows (forecasting, QA, content generation)
• Change management or CRM adoption program experience.

Success measures

Success in this role will be defined by measurable improvements to CRM, data quality, workflow efficiency and marketing and sales enablement. Key indicators of success include:

• A defined and documented HubSpot roadmap aligned with company growth objectives.
• Scalable workflows, automations, and reporting dashboards implemented and adopted across teams.
• Seamless integrations between HubSpot and key platforms (CRM, CPQ, BI, data enrichment).
• High data quality maintained through cleansing, deduplication, and governance standards.
• Accurate, actionable reporting delivered to leadership, including pipeline health and forecasting.
• Strong user adoption and engagement driven by effective training and stakeholder collaboration.
• Continuous improvements introduced, including automation and AI-driven enhancements.
• HubSpot recognized internally as a trusted, high-performing system that supports revenue growth.

So, who are we and what do we do

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world's leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 21 days annual leave increasing to 23 days after 5 years service + 8 days casual leave
• Enhanced maternity and paternity leave
• Access to Provident Fund and Pension Fund Scheme
• Group Medical Insurance
• A vibrant social environment and multicultural and multinational culture

But that's not all. Outside of these standard benefits we also offer resources to allow professional growth, and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• EAP (Employee Assistance Program) Service - dedicated services for enhanced EAP and comprehensive wellness with 24/7 helpline available through Truworth Wellness
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

Like what you've heard Great, apply now!

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.

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