Senior CRM Executive

Key Responsibilities

● Plan, create, execute, and optimize CRM campaigns across WhatsApp, Push

Notifications, RCS, Email, SMS, In-App, and Web Push.

● Hands-on experience with CleverTap/Mo Engage is mandatory for audience creation,

segmentation, campaign execution, Journeys, and performance tracking.

● Build and manage customer journeys, lifecycle campaigns, user segmentation,

personalization, and trigger-based communications.

● Coordinate with Product, Marketing, Content, Design, Tech, and Analytics teams to

ensure timely campaign execution.

● Monitor campaign performance and provide actionable insights to improve CTR,

conversions, engagement, and retention.

● Own the CRM communication calendar and ensure campaigns are executed as per

timelines with high accuracy.

● Conduct A/B testing and optimize messaging, creatives, audience segments, and send

times.

● Ensure campaign quality through thorough QA, audience validation, and campaign

testing before launch.

● Analyze user behavior and recommend CRM strategies to improve engagement,

activation, retention, and conversions.

● Maintain campaign documentation, reports, and performance dashboards.

Requirements

● 2–5 years of experience in CRM

● Hands-on experience with CleverTap/MoEngage is mandatory.

● Experience creating dashboards and performance reports.

● Strong analytical skills with experience tracking CRM KPIs such as CTR, Open Rate,

Conversion Rate, Delivery Rate, Engagement Rate, and Retention.

● Good working knowledge of Excel/Google Sheets is must

● Familiarity with GA4, Mixpanel, Amplitude, or similar analytics tools is a plus.

● SQL is an added advantage.

● Excellent communication, execution, and stakeholder management skills.

● High attention to detail with the ability to work in a fast-paced environment.