About the Role
Act as the key interface between markets, business stakeholders and technical teams, translating business requirements into scalable CRM, campaign and platform solutions.
Responsibilities
- Act as primary contact for markets regarding CRM campaigns and marketing automation activities
- Gather, challenge and refine business requirements and translate them into system and data requirements
- Create and manage Change Requests for new requirements and system enhancements
- Configure and maintain campaigns, segmentations, filters, workflows, emails, landing pages and forms
- Support CRM and Eloqua data management, field mappings, imports/exports and data quality activities
- Analyze data structures, integrations and system dependencies
- Create and maintain templates using HTML and basic JavaScript
- Perform testing, validation and campaign reporting
- Provide user support, trainings and troubleshooting for global markets
- Support content lifecycle management including asset maintenance, metadata management, reporting and user administration for additional sales platforms
Required Skills
- 6+ years experience in CRM, Marketing Automation, Campaign Management or related domains
- Strong experience with CRM and marketing automation platforms
- Experience gathering, refining and documenting business requirements
- Strong understanding of customer data, data models and integrations
- Experience with campaign setup, segmentation, targeting and automation
- HTML skills and basic JavaScript knowledge
- Strong stakeholder management, analytical and communication skills
- Independent, structured and solution-oriented working style
Preferred Skills
- Oracle Eloqua
- Oracle CX Sales
- Reporting & Analytics
- API & Integration Concepts
- Content Management Platforms
- Automotive / Sales domain experience
