Job description:
About the Role:
We're looking for a Senior Creative Copywriter who can transform ideas into compelling stories that capture attention and inspire action. If you love writing memorable campaigns, catchy taglines, engaging video scripts, social media content, and high-converting marketing copy, we'd love to hear from you.
This role is ideal for someone with experience in a digital marketing or creative agency, who enjoys brainstorming fresh ideas, writing across multiple formats, and bringing brands to life through words.
Key Responsibilities:
Creative Concept Development
- Brainstorm and develop original campaign ideas for digital marketing initiatives.
- Create creative concepts that align with client goals and brand identity.
- Collaborate with designers and marketing teams to build impactful campaigns.
- Present creative ideas and copy concepts to internal teams and clients.
Copywriting
Write compelling and persuasive copy for:
- Digital ad campaigns
- Meta & Google Ads
- Social media posts
- Video scripts
- Reels & YouTube scripts
- Website copy
- Landing pages
- Email marketing campaigns
- Product descriptions
- Brand messaging
- Taglines & slogans
- Marketing brochures
- Case studies (when required)
Script Writing & Storytelling
- Write engaging scripts for short-form videos, advertisements, explainers, and promotional content.
- Develop storytelling angles that connect emotionally with audiences.
- Adapt tone and messaging for different brands and target audiences.
- Create hooks and openings that grab attention within the first few seconds.
Brand Communication
- Maintain a consistent brand voice across all communication channels.
- Translate complex ideas into simple, engaging, and persuasive content.
- Write copy that drives engagement, leads, and conversions.
Creative Collaboration
- Work closely with Graphic Designers, Video Editors, Social Media Managers, and Account Managers.
- Participate in brainstorming sessions and creative reviews.
- Provide creative direction for visual storytelling where needed.
AI-Assisted Creativity
Use AI tools such as ChatGPT, Claude, Gemini, or similar platforms for:
- Idea generation
- Creative brainstorming
- Script structuring
- Research
- Productivity enhancement
Ensure all AI-assisted copy is refined to maintain originality, creativity, brand voice, and emotional impact.
Required Skills
- 4+ years of experience as a Copywriter, Creative Writer, or Script Writer, preferably in a digital marketing or advertising agency.
- Exceptional English writing skills with strong grammar and storytelling ability.
- Proven experience writing ad copy, video scripts, social media campaigns, and website copy.
- Ability to write in different tones and brand voices.
- Strong understanding of consumer psychology and persuasive writing.
- Ability to generate fresh creative ideas under deadlines.
- Experience collaborating with creative and marketing teams.
- Hands-on experience using AI writing tools while maintaining originality.
Nice to Have
- Experience writing for US-based clients.
- Knowledge of digital marketing and performance advertising.
- Basic understanding of SEO (preferred but not the primary focus).
- Portfolio showcasing campaigns, advertisements, scripts, or creative work.
Working hours - 6 pm IST to 2.30 am IST
Working Days - Monday to Friday
Location - Remote
