Creative Leadership: Lead the creative vision for on-air promotions, content packaging, and campaigns across the regional network, ensuring innovation, quality, and cultural relevance.
Promo Conceptualization & Execution: Ideate, conceptualize, write, produce, direct, and edit promos, showreels, AVs, and flash presentations to maximize audience engagement.
Cultural Relevance: Infuse local flavor and regional sensibilities into campaigns to ensure resonance with target audiences.
Team Mentorship: Manage, inspire, and mentor creative and graphics teams, fostering a culture of collaboration, innovation, and high performance.
Collaboration: Partner with content, marketing, and strategy teams to develop impactful briefs, campaigns, and promotional initiatives tailored for local audiences.
Quality & Standards: Ensure creative outputs meet high production standards, align with the channel's visual identity, and are delivered on time and within budget.
Trend Awareness: Monitor market trends, competitor campaigns, and audience preferences to drive differentiated creative strategies.
