Creative Leadership & Vision
- Define and lead the overall creative vision across all projects, events, festivals, and experiential campaigns
- Build strong, innovative, and commercially viable concepts aligned with client objectives and brand strategy
- Drive originality, innovation, and excellence across all creative outputs
- Ensure consistency in storytelling, design language, and audience experience across all touchpoints
Team Leadership & Management
- Lead, mentor, and manage large cross-functional creative teams comprising:
- Graphic Designers
- 3D Space Designers
- Conceptualizers
- Copywriters
- Visualizers
- Creative Producers
- Establish strong creative processes, review systems, and execution frameworks
- Foster a high-performance, collaborative, and innovation-driven creative culture
- Provide guidance, feedback, and professional development support to senior and junior team members
Concept Development & Execution
- Oversee concept creation for:
- Large-scale festivals
- Brand launches
- Experiential marketing campaigns
- Conferences and summits
- Luxury and lifestyle events
- Sponsor integrations
- IP-led events and properties
- Ensure concepts are practical, scalable, and executable within timelines and budgets
Client & Business Engagement
- Present creative pitches and strategic concepts to clients, sponsors, and stakeholders
- Participate actively in new business development and pitch processes
- Understand client needs and translate briefs into impactful creative strategies
- Build strong long-term client relationships through high-quality creative delivery
Cross-Functional Collaboration
- Work closely with:
- Business Development
- Production
- Operations
- Sponsorship Sales
- Marketing & Communications
- Brand Partnerships
- Ensure creative ideas are aligned with execution feasibility and commercial objectives
Quality Control & Final Delivery
- Review and approve all final creative outputs before execution
- Maintain the highest standards across design, communication, spatial execution, and audience experience
- Troubleshoot creative and execution challenges during planning and live event stages
Required Skills & Competencies
- Strong leadership and team management capabilities
- Exceptional conceptual thinking and storytelling skills
- Expertise in experiential design and event-led brand communication
- Strong understanding of spatial design, branding, and visual communication
- Excellent presentation and client management skills
- Commercial acumen with strong business understanding
- Strategic planning and decision-making abilities
- High ownership and execution excellence
- Ability to work under pressure and manage multiple large-scale projects simultaneously
Preferred Background
- Proven experience in leading large creative teams in an Event Management Agency, Experiential Marketing Agency, Festival IP, or Media House
- Strong portfolio of large-scale events and high-impact experiential campaigns
- Experience working with premium brands, sponsors, and large-format productions
