We're Hiring: Senior Creative Associate
LaFetch is India's freshest fashion destination, a curated marketplace for the coolest homegrown brands, delivered in 60 minutes across Delhi NCR.
We're not just building a marketplace.
We're building a culture-first fashion content engine.
And now, we're looking for someone who doesn't just create content, but understands why content works.
This Is Not a Regular Creative Role
This is strategy + storytelling + execution + performance.
If you're someone who:
- Thinks in hooks, retention curves, and virality loops
- Can break down why a reel worked in 3 seconds
- Who knows how to build content at the intersection of community and culture
- Understand success metrices replicate (and improve) that success
You'll fit right in.
What You'll Actually Be Doing
- Owning end-to-end creative strategy across Instagram
- Building and executing high-performing content calendars (reels, statics, stories, long-form)
- Translating trends into brand-relevant, high-impact content formats
- Conducting deep content audits: identifying what's working, what's not, and why
- Studying engagement, retention, watch-time, and behavioral patterns to optimize content
- Designing virality frameworks, not just posting content, but engineering growth
- Creating strong concept notes, scripts, hooks, captions, and storytelling arcs
- Collaborating with internal and external teams (editors, creators, agencies) to ensure flawless execution
- Building and maintaining reference decks, moodboards, and content playbooks
- Leading creator collaborations & influencer campaigns from ideation to execution
- Continuously experimenting with formats, narratives, and distribution strategies
What Makes You a Strong Fit
- You don't just follow trends, you predict and shape them
- You can explain why something will go viral, with logic, not luck
- You've done content audits and strategy breakdowns before
- You understand audience psychology and platform behavior deeply
- You can move from idea → script → shoot → publish → analyze seamlessly
- You're visually exceptional, with a portfolio that reflects premium creative taste, strong aesthetic judgment, and culturally relevant storytelling.
- You're comfortable being on-camera when needed
- You bring structured thinking + creative chaos (in the best way)
You're reliable , content doesn't slip, quality doesn't drop
You'll Thrive Here If You Are
- You consume great creative work obsessively, campaigns, editorials, brand films, internet culture, fashion visuals, creator content, and storytelling formats.
- Outgoing, expressive, and full of ideas that don't wait
- Obsessed with content, culture, and internet behavior
- Someone who naturally thinks in formats, not just posts
- A community-first thinker who understands what audiences actually want
- Fast, decisive, and comfortable working in a 0→1 environment
- The kind of person who sees a trend and immediately thinks
Here's how LaFetch can own this.
Bonus Points If You Come From
- Fashion, communication, design, media, or creative strategy backgrounds
- Institutes like NIFT, Pearl Academy, IIAD, or similar creative/design-focused environments
- Previous experience in fashion, beauty, luxury, lifestyle, or culture-first brands
Your Creative DNA (What We're Really Looking For)
- Strong experience in creative strategy, content, or brand storytelling
- Proven ability to work across multiple brands or campaigns
- Experience with influencer marketing and creator collaborations
- Ability to build pitch decks, campaign narratives, and content frameworks
- A portfolio that shows both aesthetic strength and strategic thinking
If your mindset is:
If a brand could talk, I'd make sure it slays. you're exactly who we're looking for.
Why You'll Love It Here
- You don't just execute, you shape the brand's voice
- Your ideas go live fast
- You work directly with founders and high-growth teams
- You get full ownership of content + strategy + performance
- You build something from 0→1, not maintain something average
How to Apply
Send your resume + portfolio to [Confidential Information]
Or DM Ishita with SENIORCREATIVE
If you've read till here, include FETCHPRO in your application.
(It tells us you pay attention - which matters here.)
