A quick filter check - We're only looking for writers with 3 to 6 years of agency or brand-side experience. Nothing less, nothing more. If writing isn't your day job or you don't come from a brand, marketing, or communication background, this role isn't the right fit (and that's okay. The right one will find you soon. Wait for that one before you apply).
Wife is looking for a Creative Copywriter (branding/ advertising and marketing) big-picture thinker, a storyteller, one who can integrate snappy copy and writing skills, concepts, ideas, presentations with market insights, consumer behavior's, brand development tools and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, analysis, should be words he/ she uses in pass.
If David Aaker is your claimed mentor or you watch ads for entertainment, then we're looking for you. And if you are looking for us too, below are the specifics.
Responsibilities
- Be a creative team player, talented wordsmith, and grammar sleuth.
- Develop existing and new brand ideas and strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.
- Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.
- Think forward and anticipate future trends, opportunities and prospective successes for the brand.
- Be collaborative, a creative thinker and be fact-driven.
- Create real and effective yet simple and disruptive short-term and long-term plans, calendars, strategies that will not only be inspirational but also actionable.
- Contribute to the company's overall growth strategy.
Requirements
- A Bachelors/ Masters/ Specialized course in Marketing and Communications or Advertising
- Confidence, tact, people-skills, instinctiveness
- Strong command of language oral and written
- High-degree of understanding of audience, brands and the market
- Strong leadership skills with experience in managing a team
- 3-6 years of relevant experience in the same/ similar role. B2B advertising preferred
- Multi-tasker
- Presentation & Pitching skills
- Technically equipped to conduct thorough market research (primary and secondary)
Benefits
Now, why should you swipe right on us (or in this case apply):
- We really hope you never have to use this perk but in case you do, we've got you covered with Personal Health Insurance & Accidental coverage.
- Your weekends are yours. Unlike traditional set-ups, we have 5 days working week. Any exceptions also come with comp-offs.
- Work-Wife balance is the key to ultimate happiness. So, you can have flexible working hours that help you (without inconveniencing your colleagues, of course) achieve the best output.
- We are obsessed with food and sometimes fast delivery is just not fast enough! So, we have our very own Caf Wifeys where you can keep trying something delectable using the monthly credits that you will get.
- Speaking of food, we have Tuesday Breakfast Townhalls where we exchange learnings, indulge our competitive sides, check in on each other, all over the best that Mumbai Street food scene has to offer. Samosa and strategy Yes, please!
- We have a true open-door system. You should check out our Mumbai HO pictures, we've even broken down walls to open up conversations.
