Sr. Copywriter (Hindi & English)
About AppsForBharat
AppsForBharat is one of India's fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.
Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.
Role Overview
We're looking for a bilingual Senior Copywriter (Hindi & English) who lives and breathes social media and understands how to create content that stops the scroll. This role is ideal for someone who enjoys crafting sharp copy, relatable narratives, performance-driven creatives, and culturally relevant storytelling for digital-first brands.
You'll work closely with design, video, growth, and marketing teams to create high-impact social content, static ads, video ads, campaign copy, and product-led storytelling that engages and connects with a large audience.
Key Responsibilities
Social & Copywriting (Hindi & English)
- Write engaging captions, hooks, scripts, ad copy, and short-form content for Instagram, YouTube, Meta, and digital campaigns.
- Craft copy for reels, carousels, static posts, performance ads, and short videos with a strong understanding of platform nuances.
- Develop compelling static ad copy and video ad scripts designed for engagement and conversion.
Performance Marketing Content
- Create high-converting copy for performance marketing campaigns across Meta, Google, YouTube, and other digital platforms.
- Write copy for landing pages, app campaigns, paid creatives, and marketing assets focused on user acquisition and retention.
- Collaborate with growth and marketing teams to optimize messaging based on campaign performance and audience insights.
Brand & Campaign Copy
- Support brand campaigns with clear, compelling copy aligned with tone, audience, and business goals.
- Translate briefs into strong copy-led concepts and storytelling ideas.
Content Ideation
- Collaborate with creative, video, and design teams to brainstorm social-first ideas, influencer content, and topical moments.
- Contribute to campaign concepts with an audience-first and platform-native approach.
Trends & Cultural Awareness
- Stay on top of social trends, pop culture, memes, and evolving content formats to keep output fresh and relevant.
- Adapt global and local trends into brand-appropriate content with strong cultural relevance.
Collaboration & Execution
- Work closely with designers, video editors, marketers, and growth teams to deliver polished, on-brand content.
- Manage quick turnarounds while maintaining quality, consistency, and creative excellence.
What We're Looking For
- 3+ years of experience in copywriting or content writing, preferably for digital-first or consumer brands.
- Minimum 1 year of hands-on experience creating performance marketing content and ad creatives.
- Minimum 1 year of relevant experience working on static ads and video ad creatives.
- Strong command over Hindi and English (written and verbal).
- Proven experience writing social media copy, ad copy, campaign content, performance creatives, and video scripts.
- Ability to adapt tone conversational, emotional, devotional, playful, or performance-focused based on brand needs.
- Strong understanding of storytelling, hooks, retention-driven writing, and audience-first communication.
- Comfortable working in a fast-paced, high-ownership environment.
- Portfolio with social-first, ad-focused, and copy-led writing samples.
