Copywriter (App & Website) - InnerGize
Location: New Delhi (In-office)
Experience: 3-4+ years
Audience: Global
We are looking for a skilled, detail-oriented, and consumer-focused Copywriter to shape the voice of our brand across our app, website, and all user-facing digital content. The ideal candidate understands global audiences, can simplify complex ideas, and writes with clarity, warmth, and precision.
Responsibilities
- Own copy for app interfaces, onboarding flows, notifications, and in-app education.
- Develop clear, compelling, and conversion-oriented website copy for landing pages, product pages, FAQs, and microcopy.
- Adapt brand voice and messaging for international audiences.
- Collaborate with design, product, and marketing teams to craft cohesive user experiences.
- Refine scripts, educational content, and narrative flows to ensure they feel calm, informative, and trustworthy.
- Maintain consistency in messaging across app, web, email, and marketing channels.
- Conduct light research and user insight gathering to align copy with user needs and language patterns.
Requirements
- 3-4+ years of experience in consumer-focused copywriting, preferably in wellness, tech, or lifestyle brands.
- Strong understanding of writing for global audiences.
- Expertise in UX writing, microcopy, and high-conversion website copy.
- Ability to translate technical or scientific concepts into clear, user-friendly language.
- Strong storytelling ability and attention to detail.
- Experience collaborating with design and product teams.
- Organized, adaptable, and comfortable working with quick iterations and feedback.
Preferred Qualifications
- Experience in health, wellness, or sleep-related categories.
- Experience in startups.
- Basic understanding of SEO.
- Portfolio with strong UX or product writing samples.
