Senior Copywriter

We have exciting opportunities for the role of Senior Copy Writer

Location: Mumbai - Andheri

Interested candidate can share resume on [Confidential Information] with Senior Copy Writer subject line and share below details.

Current Salary

Expectation

Notice Period

Education (Full Time / part Time)

Job Title: Senior Copywriter – Product, CRM & UX Content

Experience: 8–10 years

Role Overview

We are looking for a seasoned Senior Copywriter with strong expertise across product UX writing, CRM communications, and performance marketing content. This role requires a strategic and detail-oriented writer who can craft compelling, user-centric content across digital touchpoints, while ensuring adherence to brand, legal, and underwriting guidelines.

Key Responsibilities

Product & UX Writing

Develop clear, intuitive, and user-friendly UI/UX copy across digital journeys including apps and web platforms

Enhance user experience through effective microcopy, onboarding flows, tooltips, and transactional messaging

Collaborate closely with product, design, and tech teams to optimise user journeys and conversion outcomes

CRM & Customer Engagement

Own and drive end-to-end content creation for CRM channels including email, WhatsApp, and RCS

Build engaging, insight-led communication that improves customer engagement, retention, and actionability

Ensure tonal consistency while adapting messaging to different audience cohorts and lifecycle stages

Performance Marketing & Paid Content

Create high-performing ad copies and campaign messaging across digital platforms

SEO & Performance Writing: Write content optimized for search and digital performance - ensuring discoverability without compromising creativity.

Develop content for web banners, paid creatives, and platform-specific formats

Partner with performance marketing teams to deliver conversion-focused communication

Quality, Compliance & Brand Governance

Ensure all content aligns with legal, underwriting, and regulatory requirements

Maintain consistency with brand voice and messaging standards across all outputs

Deliver high-quality work within defined timelines and stakeholder expectations

Strategy & Content Excellence

Contribute to the development of content frameworks, messaging systems, and design-led initiatives

Continuously refine content quality using data, insights, and experimentation

Drive innovation in how content is structured, delivered, and experienced across channels

Skills & Qualifications

8–10 years of experience in copywriting across product, CRM, and digital marketing

Strong portfolio showcasing UX writing and performance-driven content

Experience working in fast-paced, cross-functional environments

Strong understanding of customer journeys and digital behaviour

Ability to balance creativity with compliance-heavy requirements

Excellent stakeholder management and communication skills

Regards,

Saba