Senior Copywriter

Key Responsibilities :

Develop high-quality copy for:

Website pages, landing pages, and blogs

Social media campaigns and ad creatives

Patient education materials

Email marketing and CRM campaigns

Brochures, presentations, and internal communication

Interpret medical information and collaborate with doctors, specialists, and internal teams to create accurate content

Lead campaign messaging and storytelling aligned with business goals

Maintain brand voice consistency across all touchpoints

Optimize content for SEO and performance marketing

Review and edit copy from junior writers and freelancers

Stay updated with healthcare trends, compliance guidelines, and content best practices

Required Skills & Qualifications

5–8 years of copywriting experience, preferably in healthcare, pharma, or wellness

Strong understanding of medical terminology and ability to simplify it for lay audiences

Proven experience in digital marketing content (SEO, performance ads, social media)

Excellent writing, editing, and proofreading skills

Ability to balance creativity with compliance and accuracy

Strong research skills and attention to detail

Experience working with cross-functional teams (design, marketing, medical professionals)

Preferred Qualifications

Experience in hospital or healthcare brand marketing

• Familiarity with healthcare regulations and ethical communication standards