Senior Copywriter - D2C
Job Description
Who are we
Ugaoo is more than just a plant brand; we're a one-stop shop for all things gardening. We're looking for a Senior Copywriter / Assistant Manager who thinks in campaigns, someone who can turn a strategy into copy that actually converts, fast. You're not just writing scripts; you're shaping how customers experience every campaign, email, and ad we put out.
What You'll Be Doing
Ugaoo is more than just a plant brand; we're a one-stop shop for all things gardening. We're looking for a Senior Copywriter / Assistant Manager who thinks in campaigns, someone who can turn a strategy into copy that actually converts, fast. You're not just writing scripts; you're shaping how customers experience every campaign, email, and ad we put out.
What You'll Be Doing
- CRM Strategy: You'll design the strategy and narrative for our email and WhatsApp journeys, tailoring communication for both first-time and seasoned customers.
- Performance Marketing: You'll write scripts and copy for performance campaigns, working closely with the media team to keep creative sharp and conversion-focused.
- Creative Copy: You'll be a go-to for campaign-led creative copy, quick-turnaround, on-brand, and built for impact.
- Website, on request: You'll support website copy alongside the team.
- You've spent 3–5 years writing copy that's built for the D2C space.
- Deep understanding of the category and landscape.
- You can move fast without losing the brand voice, campaigns don't wait.
- You think about how a script or an email fits into a larger funnel, not just how it reads on its own.
