Senior Copywriter

Company Description Bawandarr Digital is an Integrated Creative-Performance Agency founded in 2016 to remove the Cost of Chaos for high-growth brands in sectors such as D2C, Real Estate, Fintech, Healthcare, and EV/Agri-Tech. The agency acts as an all-in-one growth partner, managing the full digital lifecycle from brand identity and positioning to performance optimisation and platform visibility.

Senior Creative Strategist & CopywriterLocation: Delhi (Full-Time | On-Site)Role Description

We're looking for someone who believes great advertising starts long before the first line is written.

Someone who observes people, uncovers human truths and transforms business challenges into ideas people remember.

As a Senior Creative Strategist & Copywriter, you'll work across advertising, films, branded content and digital campaigns. From shaping brand positioning and developing campaign platforms to writing scripts, YouTube content, micro-dramas and integrated campaigns, you'll help create work that not only captures attention but builds lasting brands.

You'll collaborate closely with strategy, design, filmmakers, performance marketers and business leaders to turn insights into ideas and ideas into stories that move people.

This role is for someone who enjoys thinking as much as writing.

What You'll Do

• Transform business briefs into powerful creative ideas.
• Discover cultural and human insights that become the foundation of campaigns.
• Develop integrated campaign platforms across digital, social, film and on-ground media.
• Write advertising campaigns, films, launch videos, YouTube content, micro dramas and branded entertainment.
• Build brand narratives, manifestos, positioning statements and messaging frameworks.
• Create content for founders across LinkedIn, Instagram and YouTube.
• Develop original content IPs that brands can own over time.
• Think visually and collaborate with designers and filmmakers to bring ideas to life.
• Use AI as a creative partner to explore multiple strategic and creative directions.
• Present ideas confidently to internal teams and clients.
• Mentor junior writers while raising the overall creative standard of the team.

What We're Looking For

We're less interested in how many captions you've written.

We're more interested in how you think and notice people, culture and behaviour.

You should enjoy asking Why do people behave this way before asking What should we write

The ideal candidate can simplify complex ideas, tell compelling stories and create work that people genuinely want to watch, read and share.

Skills & Experience

• Exceptional copywriting across digital, film and integrated campaigns.
• Strong conceptual thinking and campaign development skills.
• Experience writing scripts for films, reels, branded content or YouTube.
• Ability to identify human insights and turn them into creative platforms.
• Strong visual thinking and storytelling ability.
• Excellent presentation and communication skills.
• Experience collaborating with designers, strategists and filmmakers.
• Working knowledge of AI tools such as ChatGPT, Claude, Midjourney or similar to accelerate creative thinking.
• Ability to manage multiple projects without compromising craft or quality.

Bonus If You Have

• Experience building content IPs or creator-led content.
• Worked on brands across Real Estate, FMCG, Fashion, D2C or Hospitality.
• A strong understanding of consumer psychology, behavioural science and popular culture.
• A portfolio that demonstrates original thinking rather than just execution.