Senior Copywriter

We're looking for a Senior Copywriter who can craft high-impact, conversion-focused communication that drives customer action and business growth. The ideal candidate understands the relationship between creative strategy, consumer psychology, performance marketing and knows how to turn customer insights into copy that converts.

This role is for someone who can own the copy direction for performance campaigns, develop winning creative concepts, write compelling ad narratives and build messaging frameworks that strengthen both acquisition and brand growth.

If you enjoy testing creative ideas, understanding why customers buy and creating copy that performs across digital channels, we'd love to hear from you.

About Ayuvya

Ayuvya is building a modern Ayurveda and wellness brand rooted in trust, authenticity and innovation. We believe great copy isn't just creative it builds trust, influences decisions and drives conversions.

Key Responsibilities

• Develop high-converting copy for Meta Ads, Google Ads, landing pages, product pages, websites, emails, WhatsApp campaignsand other digital marketing assets.
• Create performance-focused ad copies, video scripts, hooks, headlines, product messaging, and CTAs that drive customer action.
• Lead campaign storytelling and copy strategy for product launches, brand campaigns, seasonal promotions and retention marketing.
• Develop creative concepts and messaging angles based on customer insights, market trends and campaign objectives.
• Collaborate closely with Performance Marketing, Design, CRM, Influencer Marketing and Creative teams to build impactful campaigns.
• Build and maintain a consistent brand voice across all customer touchpoints.
• Analyse campaign performance and customer behaviour to refine messaging and improve conversions.
• Review, edit, and guide copy quality across campaigns while maintaining clarity, accuracy and brand consistency.
• Mentor junior writers and contribute to improving copy processes and creative standards within the team.
• Stay updated with trends in D2C, Performance Marketing, Ayurveda, Wellness, Lifestyle and consumer behaviour.

Requirements

• 4–6 years of experience as a Performance Marketing Copywriter, preferably with D2C, Wellness, FMCG, Beauty, Lifestyle or E-commerce brands.
• Strong portfolio showcasing performance ads, video scripts, landing pages, email campaigns, brand campaigns and conversion-focused copy.
• Excellent command of English with strong storytelling, conceptual thinking and persuasive writing skills.
• Strong understanding of performance marketing, customer psychology, conversion-focused communication, and digital buying behaviour.
• Ability to balance creativity with business objectives and develop communication strategies.
• Experience working in fast-paced marketing environments and collaborating with cross-functional teams.

What We're Looking For

• A performance-focused creative thinker who understands that great copy should drive measurable outcomes.
• Someone who can identify customer pain points and turn them into compelling marketing messages.
• Strong understanding of D2C audiences, purchase journeys, and conversion driven communication.
• Ability to create scroll-stopping hooks, persuasive narratives and high-performing ad angles.
• Someone who takes ownership, experiments with ideas, learns from results and continuously improves creative performance.

You'll Be a Great Fit If

• You've written copy for performance campaigns and understand what makes ads convert.
• You can create different messaging angles for different audiences and stages of the buying journey.
• You enjoy combining creativity with data and insights to improve campaign results.
• You're passionate about D2C brands, Ayurveda, wellness, lifestyle and modern digital marketing.

This Role May Not Be the Right Fit If

• You only focus on writing content without understanding conversions or business impact.
• You haven't worked on performance marketing campaigns or sales driven communication.
• You prefer executing only given briefs instead of contributing ideas and strategy.
• You are not comfortable with feedback, testing and improving copy based on results.