About us -
Aliens Tattoo is India's most influential culture-led tattoo and art brand, and a category creator in how tattooing is experienced, respected, and scaled.
Founded with the belief that tattooing is not just a service but a transformational art form, Aliens Tattoo has grown into a multi-city ecosystem spanning premium tattoo studios, education, digital products, and community-driven platforms.
Today:
- We are valued at 350+ Cr
- We operate across multiple cities in India
- We are powered by 160+ artists, creatives, technologists, and operators
- We lead the conversation at the intersection of art, culture, self-expression, and business
Aliens Tattoo didn't follow a category we built one.
From studio design and hygiene standards to storytelling, education, and community, we've consistently raised the bar for what tattooing can mean in modern India
Role Overview
We are looking for a highly creative, concept-driven Copywriter who will lead copy under the Creative Head and play a key role in shaping brand language, campaign ideas, and storytelling.
This role is for someone who thinks in ideas first, words second someone who understands that great copy is as much about what you don't say as what you do.
You will help define how Aliens Tattoo sounds, feels, and speaks across platforms.
What You'll Work On
- Campaign lines and big ideas
- Brand language and tone evolution
- High-impact ad copy (digital + print)
- Headlines, CTAs, and microcopy
- Social-first storytelling
- Select long-form narratives where depth is required
Core Responsibilities
Copy & Language Craft
- Write sharp, high-impact copy for:
- Campaigns
- Ads
- Social media
- Landing pages
- Headlines and CTAs
- Create copy that is emotionally resonant, culturally relevant, and brand-true
- Deliver language that works both for brand and performance, without dilution
- Edit and refine copy for clarity, rhythm, and intent
Thinking, Conceptualising & Brand Voice
- Translate creative briefs into strong ideas and narratives
- Collaborate closely with the Creative Head in campaign ideation
- Help evolve and protect the brand's voice and tonality
- Contribute to storytelling frameworks and content themes
- Ensure consistency of language across all touchpoints
What This Role Is NOT
- Not an SEO writing role
- Not a content factory job
- Not a write whatever the brief says position
- Not corporate or jargon-heavy copywriting
This role demands taste, restraint, and originality.
Ideal Candidate Profile
Experience
- 5+ years of copywriting experience
- Background in creative agencies or strong in-house brand teams
- Experience working on campaign-led brand communication
- Exposure to fast-paced, idea-driven environments
Skill & Taste Bar (Non-Negotiable)
- Excellent command over language
- Strong sense of rhythm, tone, and emotional nuance
- Ability to write both bold and subtle copy
- Comfort with minimal, poetic, or provocative lines
- Can clearly explain why a line works
Mindset We Care About
- Thinks deeply before writing
- Curious about culture, art, psychology, and people
- Confident but open to feedback
- High ownership of language quality
- Hungry to create meaningful, standout work
Portfolio Is Mandatory
Your portfolio should showcase:
- Campaign lines
- Ad copy
- Brand storytelling
- Range + originality
- Clarity of thinking
