Senior Content Writer

Location: Bengaluru | Work from Office

Experience: 4+ Years

Employment Type: Full-time

About Supply6

Supply6 is a fast-growing health, nutrition, and wellness brand building science-backed products for everyday health and active lifestyles.

About the Role

We're looking for a Senior Content Writer & Content Strategist who can own content strategy while also being hands-on with writing and content creation. The role will involve developing content strategies, identifying relevant content opportunities, creating compelling content across formats, and ensuring our communication is consistent, engaging, and aligned with business goals.

The ideal candidate should be comfortable moving between strategy and execution, with a strong understanding of storytelling, consumer behaviour, social media, and performance-driven content.

Key Responsibilities

• Develop and execute content strategies across social media, digital platforms and brand communication.

• Write high-quality, engaging and conversion-focused content across different formats.

• Develop content ideas, concepts, hooks, scripts and storylines for videos and campaigns.

• Create content that communicates complex health and nutrition topics simply and engagingly.

• Work closely with the creative and marketing teams to develop campaigns and content assets.

• Research audience behaviour, trends, competitors and relevant topics to identify new content opportunities.

• Develop content calendars and manage content planning across platforms.

• Adapt content for different audiences, platforms and stages of the customer journey.

• Analyse content performance and use insights to improve future content.

• Maintain consistency in brand voice, tone and messaging across all communication.

• Collaborate with designers, video editors, influencers and other creative partners.

• Take ownership of content projects from ideation to execution.

What We're Looking For

• 4+ years of experience in content writing, content strategy, copywriting or a similar role.

• Strong writing, editing, and storytelling skills.

• Experience developing content strategies and content calendars.

• Strong understanding of social media, digital content and consumer behaviour.

• Experience writing scripts for short-form videos, reels or other video formats.

• Ability to simplify complex topics into clear, engaging, and relatable content.

• Strong research skills and attention to detail.

• Ability to combine creative thinking with a performance-oriented approach.

• Experience working with D2C, FMCG, health, nutrition, wellness, beauty, or other consumer brands is preferred.

• Ability to work independently, manage multiple projects, and collaborate effectively with creative and marketing teams.