Senior Content Writer

Position: Senior Content Writer

Qualifications: Bachelor's degree in Mass Communication, Journalism, English, Marketing,

Advertising, or a related field.

Master's degree is an added advantage.

Industry: Candidates with experience in Jewelry, Diamonds, Luxury Retail, Fashion,

Lifestyle, Beauty, Premium Consumer Brands, E-commerce, or Advertising/Creative Agencies

will be preferred.

Location: Andheri -Mumbai

Experience: 5+ years as a Content Writer or in a similar role

Key Responsibilities

• Develop engaging and persuasive content for digital, print, website, social media,

emailers, brochures, catalogues, blogs, and advertising campaigns.

• Conceptualize creative campaign ideas and marketing communication aligned with the

brand strategy.

• Create compelling copy for product launches, festive campaigns, retail promotions, and

brand initiatives.

• Develop storytelling and communication for jewellery collections, product launches,

and brand campaigns.

• Write high-impact ad copies for print, digital, outdoor (OOH), and performance

marketing campaigns.

• Draft press releases, media notes, founder communications, and corporate

announcements.

• Create unique and memorable names for jewellery collections and product ranges.

• Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.

• Collaborate with Marketing, Design, Digital, PR, Retail, and Merchandising teams for

campaign execution.

• Edit, proofread, and review content to maintain quality and accuracy.

• Develop SEO-friendly website content, blogs, landing pages, and product descriptions.

• Stay updated with market trends, consumer behaviour, and industry best practices.

Skills & Experience:

• Strong portfolio showcasing brand storytelling, campaign development, and multiplatform content.

• Exceptional creative writing, copywriting, editing, and proofreading skills.

• Strong understanding of brand voice, positioning, and storytelling frameworks.

• Ability to create compelling content across social media, websites, blogs, emailers, ad

copies, scripts, brochures, and long-form content.

• Good knowledge of SEO content writing and digital marketing.

• Strong conceptual thinking with the ability to develop creative campaign ideas.

• Excellent communication, collaboration, presentation, and stakeholder management

skills.

• Sharp attention to detail, creativity, and sound editorial judgment.

• Ability to manage multiple projects and deliver high-quality content within deadlines