Position Summary: (WORK FROM OFFICE)
The Senior Content Writer is a crucial role within our Branding & Communication team. The candidate will be responsible for crafting compelling and on-brand content that communicates our company's message, values and offerings to our target audience. The Senior Content Writer plays a pivotal role in shaping our brand's identity and creating content that resonates with our customers.
They will collaborate closely with cross-functional teams, including video production, sales, operations, community and other stakeholders, to ensure that projects align with the company's goals and objectives.
KRAs
- Content Creation: Produce high-quality, engaging and original content for various platforms, including websites, social media, sales, marketing and more.
- Brand Messaging: Ensure that all written content adheres to the brand voice, messaging guidelines and communicates our core values effectively.
- Content Optimization: Optimize website content for SEO and lead generation, improving the visibility and reach of our content online.
- Collaboration: Collaborate closely with the marketing, design and other front-end & backend teams to ensure content aligns with branding strategies and goals.
- Content Calendar: Follow and deliver content according to the content calendars shared to ensure a consistent flow of content that supports various marketing campaigns and initiatives.
- Quality Assurance: Ensure the accuracy, relevance and quality of all written content, while also adhering to industry standards and best practices.
Qualification & Experience
- Graduate
- 3-5 years
- Fluency in English & Hindi. Familiarity with current trends and jargon.
- Understanding of trends in the Fashion, Food & Beauty Industry - Developing or Proficient
- Ability to Manage requirements of different Target Audiences Proficient
- Experience using Canva (Novice or Developing)
- Good to Have - Any Copywriting/Content Writing Programme Certification
Package: 6 - 7.2LPA
DOJ: Immediately
