Job Title: Senior Content Writer
Location: Kolkata
Experience Required: 610 Years
CTC: 4-6 LPA
Employment Type: Full-Time
About Gintaa
At Gintaa, we're redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India's Tier 1 and Tier 2 cities. We're backed by a mission-driven team and expanding rapidly. As we grow, we're looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints.
Role Summary:
The Senior Content Writer will be responsible for producing a wide range of content from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products.
Key Responsibilities:
- Content Strategy & Execution:
- Develop and implement a content strategy aligned with marketing and product objectives.
- Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals.
- Create high-quality, engaging content for various platforms, including:
-Blog articles, food-related guides, and editorial features
-Website and landing pages
-In-app copy, push notifications, and promotional messages
-Email marketing campaigns and newsletters
-Social media and paid ad creatives
- SEO & Performance Optimization
- Conduct keyword research and implement on-page SEO best practices.
- Optimize content structure, headlines, metadata, and internal linking to improve search visibility.
- Monitor performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and iterate based on insights.
- Technical & Product Content
- Translate complex product features and user flows into clear, concise, and user-friendly content.
- Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app.
- Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content.
- Collaboration & Quality Assurance
- Work cross-functionally with SEO, design, marketing, and product teams.
- Maintain a consistent brand tone, voice, and content standards across all deliverables.
- Review and mentor junior writers or freelance contributors when required.
Required Qualifications:
- Bachelor's or Master's degree in English, Journalism, Communications, Technical Writing, or a related field.
- 610 years of experience in content creation, with proven expertise in both content marketing and technical/product writing.
- Perform in-depth keyword research, competitor analysis, and search trend monitoring using tools like SEMrush, Ahrefs, Moz, etc.
- Implement SEO best practices, including metadata, alt text, interlinking, backlinking, readability optimization, etc.
- Manage and optimize content using Yoast SEO, Rank Math, or similar WordPress plugins.
- Strong portfolio showcasing SEO content, product documentation, and UI/UX writing.
- Excellent written and verbal communication skills.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs), content management systems (WordPress, HubSpot), and analytics platforms (Google Analytics, Search Console).
- Familiarity with writing for mobile apps, digital platforms, or SaaS products.
Preferred Skills:
- Experience in food-tech, e-commerce, or consumer apps.
- Knowledge of UX writing principles and in-app content design.
- Basic understanding of HTML and structured content markup.
- Ability to work in agile environments and manage multiple deadlines.
What We Offer:
- Opportunity to shape the voice of a growing food-tech brand
- A collaborative, high-growth environment with strong leadership support
