Senior Content Writer

Company Description

Gems Paradise, established in 1999 by Mr. Rajesh Kumar Dhaddha, is a renowned name in crafting exceptional jewelry and rare gemstones. Based in Jaipur, the city of jewels, the company blends rich heritage with a modern, global vision to create timeless treasures. Each piece, created by a team of over 100 master artisans, reflects unmatched craftsmanship and attention to detail, embodying luxury and excellence. Gems Paradise is dedicated to preserving Jaipur's centuries-old jewelry-making tradition while continuously innovating to craft masterpieces that tell stories of love and legacy. Every jewel is meticulously crafted in-house, delivering heirloom-quality pieces cherished for generations.

About the Role

A jewelry-obsessed copywriter to bring our collections to life. We need a mix of authority and allure—someone who understands the nuances of fine jewelry and can write evocative copy that resonates personally with every customer.

Key Responsibilities

• Write detailed, keyword-aware product descriptions that are accurate, elegant, and conversion-focused
• Develop long-form content — editorials, collection stories, buyer guides — that educates and inspires
• Maintain a consistent brand voice across all written touchpoints: web, email, and campaign copy
• Collaborate with the creative and marketing team on seasonal launches and storytelling
• Incorporate keywords naturally; basic SEO awareness is sufficient

Requirements

• Minimum 3 years of content writing experience with a fine or luxury jewelry brand — mandatory
• Strong knowledge of fine jewelry: metals, gemstones, settings, and the distinction between fine and high-end jewelry
• Proven ability to write engaging long-form content (800–2,000+ words) with a natural, editorial flow
• Exceptional written English — precise, evocative, and on-brand
• Self-managed and able to deliver polished drafts with minimal revisions