Senior Content Writer

Company: E-Square Alliance

Location: New Delhi (Work from Office)

Experience: 2+ years

Salary: 3 to 5.5 lac per Annum

We are hiring a content writer who already understands the world we operate in. This role is not open to generalist writers. You must have written for the industrial safety, EHS or adjacent engineering industries. You will own written content across the B2B funnel: content that earns trust with technical buyers at the top, and content that converts distributors and procurement teams at the bottom.

B2B Role Tasks:

• Write long-form SEO content targeting commercial-intent keywords: technical guides, category pages and product content that bring qualified industrial buyers to our website
• Write outbound email campaigns to international distributors: cold sequences, follow-ups and nurture flows
• Produce sales enablement content: case studies, distributor one-pagers, comparison sheets and RFQ or tender support copy
• Write compliance-aware content referencing standards such as OSHA, ISO and NFPA, with in-house technical review
• Draft LinkedIn thought leadership content for company leadership aimed at a technical B2B audience
• Adapt copy for export markets: regionally appropriate terminology and standards references
• Conduct keyword research and track content performance alongside our growth function

Requirements:

1. Skill (what you must be able to do)

• Write long-form technical content that is accurate, structured and readable by both engineers and procurement teams
• Write short-form conversion copy: subject lines, cold emails under 300 words, CTAs that a busy commercial director will actually act on
• Execute on-page SEO: keyword mapping, heading structure, featured snippet formatting, internal linking
• Interview subject matter experts and convert technical inputs into publishable copy

2. Knowledge (what you must know)

• The electrical or industrial safety domain: energy isolation concepts, common hazards, plant maintenance context (mandatory, 2+ years)
• SEO fundamentals: search intent, SERP features, how technical and AI-driven search engines surface content
• Email marketing fundamentals: deliverability, segmentation, sequencing logic
• Use of Ai tools (Chat GPT, Gemini, Perplexity, Claude) for research and detailed analysis search engine rankings.