Senior Content Writer

Roles and Responsibilities:

Work closely with the Head of Content in designing and executing the Content Strategy.

Developing high-quality content assets like blogs, articles, web content, metadata, product descriptions, video scripts (brand product), PR copies, creative copies, social media content, and AD copies that could help establish thought leadership and drive business-relevant conversations with the target audience.

Researching markets and industries to gain good insight and create content that drives people to take action.

Identifying niche to actively engage with to help in brand and community building.

Developing content strategies to effectively reach the desired target audience, address their pain points, generate content ideas, and create kick-ass content funnels to knock marketing goals.

Designing and implementing creative marketing strategies to disseminate content.

Exploring content optimization opportunities to continuously improve the performance of published assets.

Driving traffic and engagement that translates to brand and business goals.

Keep pace with SEO, social media and internet marketing industry trends and developments to drive traffic, leads, revenue, subscribers, and awareness via content strategy.

Who are we looking for

A boundary pusher with creative excellence when it comes to writing.

Have an eagle eye for content proofreading and editing.

Highly Imaginative and creative with impeccable written and communication skills.

Can bring new ideas and freshness to the content that catches the attention of the TG and inspire them to take action.

Eagerness to learn and explore various facets of content strategy with an enthusiasm to share learning with others.

Bachelor's degree in Journalism, Marketing, Mass Communication, or related fields is preferred.

You should have

Proven 4+ years of work experience as an SEO Content Writer or Content Strategist.

Demonstrated background in writing and editing a variety of content like blogs, articles, social copies, case studies, lead nurturing emails, newsletters, brochures, sales collaterals etc.

Understanding of SEO content writing and content Management Systems, like WordPress.

Prior experience in handling content marketing channels in the B2B/ SaaS setup in the domestic and international markets (preferably for Small & Mid-size businesses).

An introductory understanding of AHREF, Google Analytics, Keyword Research and trend analysis.