Company Description
Don't Be Content is a full-stack marketing and digital services agency partnering with B2C and B2B brands across fashion, lifestyle, retail, food and beverage, delivering integrated solutions across content, design, social, and commerce.
About the role:
This is a full-time, on-site Senior Content Writer
As a Senior Content Writer, you will be the creative force behind creating a voice for the brands we partner with. Your expertise will help shape engaging content strategies for B2C and B2B clients. You will take ownership of the content creation process from ideation to publication, ensuring that every piece meets high-quality standards, drives user engagement, and strengthens brand affinity.
Key Responsibilities:
- Plan and manage monthly and campaign-based content calendarsacross social platforms
- Write high-quality social media content(captions, post copies, reels, carousels, stories, etc.)
- Develop influencer scripts and content directionsaligned with brand objectives and creator tone
- Write video scriptsfor brand films, digital campaigns, reels, and short-form content
- Collaborate with designers, strategists, and account managers to deliver cohesive campaigns
- Ensure all content is on-brand, audience-relevant, and platform-appropriate
- Review and refine content based on performance insights and feedback
- Maintain consistency in brand voice across multiple clients and categories
- Stay updated on social, cultural, and content trends to inform ideation and execution
Required Skills & Experience
- 5+ years of content writing experiencein an advertising or digital agency
- Strong portfolio showcasing multiple brands, social media, influencer, and video content
- Excellent command over English language, storytelling, and tone adaptation
- Ability to translate briefs into clear, engaging, and creative content
- Experience in presenting concepts and ideas to the clients and senior leadership
- Comfortable collaborating in fast-paced, deadline-driven environments
- Experience writing for fashion, lifestyle, food & beverage, and consumer brands is a plus
- Understanding of the influencer ecosystem and developing disruptive concepts
- Read-Write-Speak multiple languages is a plus
- Familiarity with content performance metrics and optimisation
- Fluency with AI tools for content ideation or enhancement
Personal Attributes
- Team Player:Strong collaborative skills with a willingness to contribute to a team-oriented environment.
- Work Ethic:Demonstrates a high level of professionalism and a proactive approach to challenges.
- Creativity:A passion for storytelling and innovation in content creation.
Location: Bangalore (JP Nagar)
