Job Summary:
We are seeking a highly creative and experienced Senior Content Writer to join our marketing team. The ideal candidate will be a versatile wordsmith with a proven track record of creating compelling content across various digital and print platforms. This role requires not only exceptional writing skills but also the ability to lead and mentor a small team of content writers and creators, ensuring all content aligns with our brand voice and marketing objectives.
Key Responsibilities:
- Content Creation & Strategy:
- Develop and write high-quality, engaging content for our website, including landing pages, blog posts, and service/product descriptions.
- Craft compelling copy for marketing materials such as brochures and flyers.
- Create persuasive and effective copy for email marketing campaigns and WhatsApp broadcasts.
- Lead the content team in developing and executing a comprehensive content strategy across all channels.
- Team Leadership & Content Review:
- Manage and mentor a small team of content creators, including a Content Writer and a Social Media Executive, providing them with guidance, support, and opportunities for professional growth.
- Oversee the social media calendar and guide the Social Media Executive in creating scripts for Instagram Reels and posts, and other social media copy.
- Review, edit, and proofread all content produced by both the internal team and our external content agency to ensure accuracy, clarity, and consistency in our brand voice and tone.
- Provide constructive feedback and direction to team members to help them improve their skills.
- External Agency Management:
- Act as the primary point of contact for our external content agency.
- Brief the agency on content requirements and objectives.
- Manage the workflow and project timelines with the agency, ensuring their deliverables meet our standards and deadlines
Qualifications:
- Bachelor&aposs degree in Marketing, Communications, English, Journalism, or a related field.
- 2-3 years of proven experience as a Content Writer, Copywriter, or in a similar role.
- Experience in leading and managing a small team of content creators (Good to have, but not mandatory)
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Proven ability to write for various platforms and adapt writing style to suit different channels (e.g., website, social media, print).
- Experience in writing scripts for video content.
- A strong understanding of SEO principles and how to apply them to content creation.
- Excellent communication and interpersonal skills, particularly for managing both internal team members and external partners.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- A portfolio of your work is required for review.
Interested candidates share their resume with the details below:-
EMAIL ID: [Confidential Information]
