Senior Content Writer

The Content Writer will create compelling, engaging, and optimized content to drive organic traffic, build brand authority, and generate leads.

Key Responsibilities (KRA):

1. Content Creation & Strategy

• Write SEO-friendly blog posts, landing pages, case studies, and email newsletters.
• Develop scripts for video marketing and podcasts.

1. SEO Optimization & Research

• Conduct keyword research and incorporate best SEO practices in content.
• Update and optimize existing content for better ranking.

1. Social Media & Branding Support

• Write engaging copy for social media posts, captions, and ads.

1. Collaboration & Content Calendar Management

• Work closely with marketing, design, and SEO teams to align content with strategy.

1. Performance Tracking & Improvement

• Monitor engagement metrics (bounce rate, time on page, social shares).
• Adapt content based on analytics insights.

Key Performance Indicators (KPI):

• Organic Traffic Growth
• Engagement Rate (Time on Page, Social Shares, CTR)
• Keyword Rankings & Backlinks Earned
• Lead Generation from Content Marketing
• Content Production Consistency & Quality