Job Description
We are seeking a seasoned Senior Content Writer with deep expertise in the Data / IT / Digital Transformation domain. This role goes beyond writing, it's about owning and driving the content strategy to position Beinex as a thought leader in the industry. The ideal candidate will have a proven track record of transforming a company's content presence, building strong brand narratives, and managing a consistent content pipeline across multiple channels.
Responsibilities
- Define and implement Beinex's content strategy to strengthen brand identity and market positioning.
- Build and run the content practice, including establishing tone of voice, style guidelines, and editorial calendars.
- Conduct content audits and refine strategy to address gaps, audience needs, and industry trends.
- Create high-quality, engaging, and insight-driven content including website copy, blogs, whitepapers, case studies, reports, video scripts, and thought-leadership pieces.
- Collaborate with subject matter experts (SMEs), consultants, and leadership to create authoritative and impactful content.
- Ensure all content is optimized for SEO, accessibility, and user experience.
Additional Requirements
- 610 years of content writing and strategy experience, preferably in Data, IT, Analytics, AI, or Digital Transformation sectors.
- Proven experience leading or transforming content strategy at a B2B technology or consulting company.
- Strong portfolio showcasing thought leadership, industry-focused writing, and storytelling capabilities.
- Excellent written and verbal communication skills with the ability to simplify complex topics.
- Ability to collaborate with marketing, product, sales, and leadership teams.
