Senior Content Writer- B2B

Key ResponsibilitiesContent Creation

Write high-quality content including blogs, landing pages, case studies, email campaigns, and website copy

Develop long-form assets such as whitepapers, guides, playbooks, and thought leadership articles

Translate complex business, product, or industry topics into clear, compelling narratives

Demand Gen & Sales Enablement

Create content aligned to funnel stages (TOFU, MOFU, BOFU)

Support lead generation campaigns with gated content and nurture emails

Write sales enablement assets such as one-pagers, pitch decks, and FAQs

SEO & Optimization

Write SEO-optimized content based on keyword research and search intent

Optimize existing content for performance, clarity, and conversion

Collaborate with marketing and SEO teams to improve organic visibility

Brand Voice & Messaging

Maintain Kollecta's brand voice across all written assets

Ensure consistency in tone, messaging, and positioning

Adapt content style for different formats and audiences (buyers, partners, internal teams)

Collaboration & Process

Work closely with marketing managers, designers, and subject-matter experts

Incorporate feedback and revisions quickly and thoughtfully

Meet deadlines and manage multiple content requests without losing quality

KPIs You'll Be Measured On

Content output and on-time delivery

Engagement metrics (time on page, scroll depth, CTR)

Organic traffic growth and keyword rankings

Content contribution to lead generation and pipeline

Sales adoption of content assets

Required Qualifications

4+ years of experience in B2B content writing (services, SaaS, or enterprise preferred)

Strong writing, editing, and storytelling skills

Ability to write for different formats, audiences, and funnel stages

Basic understanding of SEO and content optimization

Experience collaborating with cross-functional teams

Preferred (Nice to Have)

Experience writing for B2B services, fintech, SaaS, or enterprise audiences

Familiarity with content management systems (WordPress or similar)

Experience with AI writing tools for research or first drafts (human judgment still required)

Ability to interpret briefs and turn them into compelling narratives