Senior Content Writer

Angara is a leading fine jewellery brand known globally for its exceptional gemstones, craftsmanship, and seamless online shopping experience. After establishing a strong presence in the US and other international markets, Angara India is rapidly expanding its footprint, combining premium design with cutting-edge digital retail. Our mission is to make high-quality, customizable gemstone jewellery accessible to customers across India.

Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of Best Online Shops for five years in a row. That's not all. Our ground-breaking innovation, Create with Angara, earned us the Business Intelligence Group's 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company's Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

About the Role

We're looking for a creative and strategically minded AI Content Marketing Creator to develop compelling, brand-aligned content using AI-powered tools and workflows. This role blends storytelling, marketing intuition and emerging AI capabilities to create high-performing content across digital channels while maintaining a strong brand voice and quality standards.

Key Responsibilities

• Create engaging marketing content across email, web, social, paid ads, product pages, blogs and campaigns using AI-assisted workflows.
• Use AI tools to accelerate ideation, copy generation, content optimization and personalization.
• Refine and humanize AI-generated content to ensure clarity, originality, accuracy and brand alignment.
• Develop prompts, content frameworks, and repeatable workflows that improve creative efficiency and output quality.
• Collaborate with brand, creative, SEO, SEM and other teams to execute campaigns and content initiatives.
• Optimize content for performance, engagement, conversion and search visibility.
• Stay updated on emerging AI tools, trends and best practices in content marketing.
• Assist in scaling content production while maintaining a premium brand experience and editorial consistency.
• Analyze content performance and recommend improvements based on insights and data.

Requirements

• 2–5 years of experience in content marketing, copywriting, brand storytelling or digital marketing.
• Strong understanding of AI content tools such as ChatGPT, Claude, Gemini or similar platforms.
• Excellent writing, editing and communication skills with strong attention to tone and detail.
• Ability to balance creativity with strategic thinking and business goals.
• Experience creating content for multiple channels and audiences.
• Strong sense of brand voice, audience behavior and digital trends.
• Ability to work independently in a fast-paced, collaborative environment.

If this JD resonate with your profile, kindly email you CV along with the portfolio : [Confidential Information]