Senior Content Strategist

Job Title: Senior Content Strategist

Location: On-site

Experience Required: 3–4 Years

Salary Range: ₹45,000 – ₹50,000/month

About the Role

We are looking for a highly creative and insight-driven Content Strategy Lead who can shape content direction, identify winning trends, and build strong narrative frameworks across platforms. The ideal candidate should understand audience psychology, social media trends, and content performance, while bringing fresh and scalable ideas to the creative team.

Key Responsibilities

Develop and lead weekly content strategy across platforms

Create strong hook banks and content angles for high-performing content

Conduct regular trend analysis and identify viral content opportunities

Perform competitor analysis to understand market positioning and content gaps

Build narrative buckets and content themes aligned with brand goals

Work closely with writers, editors, and the creative team to improve overall content quality

Reduce repetitive scripting by introducing fresh storytelling approaches and formats

Contribute to overall creative direction and content ideation

Analyze content patterns and audience behavior to improve engagement and retention

Requirements

3–4 years of experience in content strategy, creative strategy, or social media content planning

Strong understanding of digital content trends and audience behavior

Ability to generate content insights and scalable creative ideas

Experience working with content teams, writers, and creative departments

Good understanding of Instagram, YouTube, and short-form content ecosystems

Familiarity with AI tools for content research, ideation, or workflow enhancement is a plus

Strong communication and organizational skills

What We're Looking For

Someone who thinks beyond repetitive content formats

Strong storytelling and content structuring ability

A proactive and research-oriented mindset

Ability to balance creativity with performance-driven thinking

Interested candidates can apply on [Confidential Information]