ABOUT GOCOMET
GoComet is a Series B logistics technology company that helps global enterprises like Unilever, Honda, Tata, and Schneider optimize freight spend, automate procurement, and build resilient supply chains.
We're pivoting hard into named-enterprise accounts with a 4.2x growth engine. Our product depth across procurement, planning, execution, and audit gives us a quantifiable ROI story competitors can't match.
THE ROLE
You are the interpretation layer that turns customer conversations, product knowledge, and competitive white space into information-gain content that AI cannot replicate.
You design high-signal briefs, oversee AI-generated drafts for structural compliance, and ensure every published piece earns the right to be cited by answer engines and LLMs.
KEY RESPONSIBILITIES
1. Insight Extraction
- Mine Gong call transcripts, win/loss interviews, product team briefings, and customer conversations to surface specific, defensible insights.
- Translate raw intelligence into the core of every content piece.
2. Brief Construction
- For each assigned piece, choose the information-gain type:
- Proprietary data
- Original framework
- Synthesized expertise
- Contrarian take
- Depth/specificity
- Tooling
- Build a structured brief including:
- Target queries
- SERP/intent analysis
- Structural rules
- Voice direction
- The insight that makes the piece different
3. AI Drafting Oversight
- Use the publishing AI skill to produce structurally optimized drafts, including:
- Atomic answers
- Schema
- Internal linking
- Extractable answers
- Perform heavy voice editing, fact-checking, and cross-reference injection.
- Ensure every piece cites at least one relevant original research asset.
4. Corpus Maintenance
- Continuously review the existing content library for:
- Content decay
- Consolidation opportunities
- Freshness updates
- Collaborate with the Director on refresh-versus-kill decisions.
5. Cross-Branch Integration
- Proactively pull from the Lead – Original Research output to seed proprietary data citations across the article corpus.
WHAT SUCCESS LOOKS LIKE
- ✓ Every published piece passes the information-gain test and demonstrably adds something new.
- ✓ Content library is structurally readable by both crawlers and language models.
- ✓ Regular citation in AI Overviews and LLM responses.
WHO YOU ARE
- 5+ years in B2B content strategy, editorial, or content marketing for a technical or SaaS audience.
- Proven ability to extract non-obvious insights from SMEs, sales teams, and customers.
- Experience with AI-assisted content workflows beyond prompt and paste — including reusable brief structures, grading AI output, and editing for voice.
- Deep familiarity with:
- On-page SEO
- Structured data
- LLM-extractable content elements
- Strong editorial judgement and the discipline to say no to content that fails the information-gain bar.
- Logistics/supply chain experience is a strong plus but not required.
WHY JOIN GOCOMET
- ■ Work at the cutting edge of AI-assisted content strategy at a high-growth B2B SaaS company.
- ■ Your work directly feeds the company's pipeline — not just traffic metrics.
- ■ Partner with an Original Research function and a real proprietary data asset to build content no competitor can replicate.
