ABOUT GOCOMET
GoComet is a Series B logistics technology company helping global enterprises like Unilever, Honda, Tata, and Schneider Electric optimize freight spend, automate procurement, and build resilient supply chains.
We're aggressively scaling our named-enterprise motion with a 4.2x growth engine. Our platform depth across procurement, planning, execution, and audit creates a quantifiable ROI narrative that competitors struggle to match.
THE ROLE
You are the interpretation layer between customer conversations, product intelligence, and competitive whitespace. Your job is to transform raw inputs into high–information-gain content that AI alone cannot replicate.
You will design high-signal briefs, oversee AI-assisted draft production, and ensure every published asset is structurally optimized for both search engines and LLM-based discovery.
KEY RESPONSIBILITIES
Insight Extraction
- Mine Gong transcripts, win/loss interviews, product briefings, and customer conversations to uncover defensible, non-obvious insights.
- Translate raw intelligence into differentiated content narratives.
Brief Construction
- Define the information-gain angle for every piece:
- Proprietary data
- Original frameworks
- Synthesized expertise
- Contrarian perspectives
- Depth and specificity
- Tooling-based insights
- Create structured briefs covering:
- Target queries
- SERP and search-intent analysis
- Structural requirements
- Voice and positioning guidance
- Core differentiating insight
AI Drafting Oversight
- Use AI publishing workflows to generate structurally optimized drafts with:
- Atomic answers
- Schema alignment
- Internal linking
- Extractable answer formatting
- Perform deep editorial refinement, including:
- Voice alignment
- Fact verification
- Cross-reference enrichment
- Ensure every piece references at least one relevant original research asset.
Corpus Maintenance
- Continuously audit the content library for:
- Content decay
- Consolidation opportunities
- Freshness updates
- Partner with leadership on refresh-versus-retire decisions.
Cross-Functional Integration
- Collaborate closely with the Lead – Original Research function to incorporate proprietary data and research insights across the content ecosystem.
WHAT SUCCESS LOOKS LIKE
- Every published asset passes the information-gain test and contributes something genuinely new.
- The content library is optimized for both crawler readability and LLM extraction.
- GoComet content is consistently cited in AI Overviews and LLM-generated responses.
WHO YOU ARE
- 5+ years of experience in B2B content strategy, editorial, or content marketing for technical or SaaS audiences.
- Proven ability to extract nuanced insights from SMEs, customers, and sales teams.
- Hands-on experience with AI-assisted content workflows beyond basic prompting:
- Reusable briefing systems
- AI output evaluation
- Voice and quality editing
- Strong understanding of:
- On-page SEO
- Structured data
- LLM-friendly content architecture
- High editorial standards with the judgement to reject low-signal content.
- Experience in logistics or supply chain is a strong plus, but not mandatory.
WHY JOIN GOCOMET
- Work at the forefront of AI-assisted content strategy within a high-growth B2B SaaS environment.
- Build content that directly influences enterprise pipeline generation — not vanity traffic metrics.
- Collaborate with an Original Research function and leverage proprietary datasets to create content competitors cannot replicate.
