Senior Content Manager

Job Description:

We are looking for a Content Expert with a strong background in BFSI domain and developing an

integrated marketing content strategy, producing creative and compelling content, and leveraging multiple channels and platforms for using content to reach target audiences. The ideal candidate will have experience reaching target audiences, in particular via social media platforms, including Twitter, Facebook and LinkedIn, and via community platforms, including corporate and industry blogs and forums.

Roles & Responsibilities Include:

Content Development / Strategy / Marketing

Develop content marketing strategies for premium clients in coordination with

the Off-Page team.

Grow and manage the database of editors, influencers for TM and premium clients

Create content development and marketing processes that engage the Content, SEO and Social

Media teams.

Own the Blog from content development to marketing to reviewing comments, growing

subscribers etc. for all internal properties.

Manage the personas associated with the blog.

Manage the comments / Discuss account associated with the blog.

Develop and implement content & outreach-based strategies to grow the blog audience and

engagement numbers.

Team Management:

Conduct team training sessions on an as-needed basis.

Monitor the day-to-day work of all concerned team members, i.e. content development, guest

posting and social sharing teams.

Coordination with other Departments:

SEO for development of content topics, content strategy, reviewing work of guest posting team

and social sharing team.

HR for recruitment and training

Account Management

Communicate and meet with clients on an as-needed basis to resolve content related issues.

Online and Offline Marketing

Identify publications and content marketing avenues and opportunities for clients.

Develop contacts/network of editors at various niche-based publications.

8+ years experience with content writing and marketing in the BFSI/Insurance domain. Agency

experience will only be considered.