Job Role : Senior Content Lead
Experience Required : 5 Years
CTC : 10 LPA
You will own:
- Define and evolve Company's content point of view across categories
- Build a structured, repeatable content architecture
- Oversee scripting, hooks, format systems and narrative quality
- Differentiate tone and storytelling between utility SKUs and premium styling
- Lead creator strategy with strong taste control
- Ensure content drives measurable business outcomes
- Balance brand equity and performance marketing
- Build internal processes for consistent quality at scale
Success would look like:
- Winston content becomes recognizable within 3 seconds
- Premium perception of Winston Art increases measurably
- Assisted conversion from content improves
- Repetition and generic beauty tropes disappear
- A system exists that works beyond one campaign
You should have:
- 5+ years in beauty, grooming, lifestyle or tech led consumer brands
- Proven experience building content systems
- Strong script writing and hook design capability
- Ability to critique and reject weak creative
- Clear understanding of funnel metrics and commercial logic
- Experience managing multi SKU brands
- High taste threshold
