Job Type: Full-time
Location: Bengaluru
Job Position: Content / Copywriter
Job description:
Key Responsibilities
The candidate will be responsible for creating high-impact ad copies across Meta, Google, YouTube, and LinkedIn platforms, with a strong focus on developing scalable hook frameworks, compelling value propositions, and clear offer positioning aligned to campaign goals. The role includes crafting conversion-focused landing page messaging, building A/B testing narratives to continuously improve performance, and verifying the accuracy, consistency, and brand alignment of social media calendars and blog content. The Senior Content Writer is expected to work closely with the performance marketing team to translate insights into copy optimizations, ensure messaging supports funnel objectives, and consistently maintain high content quality standards across all deliverables.
- Storytelling & Ideation: Craft compelling narratives and imaginative concepts that present ideas in a fresh, differentiated light, resonating with diverse audiences.
- Creative Copywriting: Develop persuasive, original, and highly creative copy for ads, landing pages, product descriptions, social media campaigns, and other marketing assets that capture attention and drive conversions.
- Content Development: Produce high-quality, engaging, and SEO-friendly content for digital platforms including blogs, social media, websites, ad copies, and email campaigns.
- Content Strategy: Design and execute innovative storytelling-led content and copy strategies aligned with client goals and brand positioning.
- Editing and Proofreading: Ensure all content and copy meet high standards of clarity, tone, creativity, and brand consistency.
- SEO Optimization: Apply SEO best practices in both content and copy to enhance visibility and organic reach.
- Research & Insight: Conduct thorough research on industry trends, competitors, and audiences, and transform insights into unique storylines and engaging content.
- Mentorship: Guide junior writers in enhancing creativity, storytelling, and strategic writing skills.
- Collaboration: Partner with marketing, design, and advertising teams to brainstorm and execute impactful campaigns.
- Content calendar management: Plan and manage content and campaign schedule to ensure timely delivery.
- Performance analysis: Track and analyse the performance of content and copy, leveraging insights for continuous improvement.
- Client communication: Engage with clients to understand their vision, and translate it into compelling narratives and creative solutions.
Qualifications
- Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Experience: 2-3 years of experience in content writing and creative copywriting, with proven strength in storytelling and ideation (preferably in a digital marketing / advertising setup).
- Writing Skills: Strong command over language with the ability to adapt tone and style creatively for different audiences.
- Storytelling & Creativity: Demonstrated expertise in producing imaginative, impactful, and story-driven content/copy.
- Copywriting Creativity: Ability to conceptualize and deliver content that stands out and drives engagement.
- SEO Knowledge: Solid understanding of SEO principles and how to integrate them into content and copy.
- Research Skills: Ability to translate complex research into simple, engaging, story-led messaging.
- Attention to Detail: Precision in language, tone, and style with a sharp eye for errors.
- Leadership: Experience in mentoring writers/copywriters and driving creative excellence within a team.
- Collaboration: Strong interpersonal and communication skills for cross-functional teamwork.
- Time Management: Ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
- Technical Skills: Proficiency with CMS platforms, Google Analytics, keyword research, and copywriting tools.
Benefits
- Professional Growth: Exposure to storytelling-led creative projects with opportunities to advance in both content and copywriting.
- Work Environment: A dynamic, collaborative, and idea-driven workplace that values creativity and innovation.
