Senior Consultant, Digital Engagement and Email Marketing

Job Title - Senior Consultant, Digital Interaction and Email Communications Team

Arl-6

Position type -Full Time

Work Location -Bangalore, Whitefield

Working style -In Office

Cab Facility -Yes

Shift Time -12:30 PM to 9:30 PM (with flexibility for global stakeholder meetings)

Reports to: Head of Digital Outreach and Email Marketing (dotted line to Regional Marketing Leads)

People Manager role:No

Required education and certifications critical for the role-

Bachelor's degree required / Master's preferred

Required years of experience -

6-8+ years in marketing automation/campaign operations with progressive responsibility

AON IS IN THE BUSINESS OF BETTER DECISIONS

At Aon, crafting choices for the better helps protect and enrich the lives of people around the world.

As an organization, we are committed to our purpose as one firm, united through trust as one inclusive, diverse team and we are passionate about helping our colleagues and clients succeed.

Role Purpose:

As a Senior Consultant, this role is key within Aon's Global Digital Marketing function. It enhances the Eloqua Global Support capability and improves digital engagement and email marketing programs. This role owns complex, multi-wave, multi-region Eloqua and marketing automation initiatives - designing advanced customer and prospect journeys, driving personalization and optimization, and ensuring campaigns are aligned to business objectives and commercial outcomes.

Acting as a Senior Specialist, the Senior Consultant provides strategic and executional leadership across digital engagement programs: shaping audience and journey strategies with regional marketing leads, writing persuasive campaign copy, and demonstrating dynamic and data-driven features to improve relevance and conversion. The role also sets and upholds operating standards, coaches Consultant I colleagues, and partners with CRM and analytics teams to ensure data quality, measurement rigor, and actionable insights. By combining deep marketing-automation expertise with collaborator consulting and mentoring, the Senior Consultant helps position Aon's digital marketing function as a high-impact, scalable engine for growth.

Key Responsibilities

Program Leadership & Governance:

• Own end-to-end delivery for Eloqua initiatives across several waves and geographic areas, including intake, prioritization, timelines, and risk management.
• Partner with regional digital marketing leads to shape audience strategies, lifecycle journeys and measurement plans
• Define and maintain campaign operating standards, SLAs, and playbooks drive adherence across regions and requestors.
• Facilitate weekly program stand-ups with collaborators publish consolidated status, risks, and decisions.

Advanced Campaign Architecture & Optimization:

• Design complex prospect and client journeys (nurture streams, re-engagement flows, lifecycle triggers), including segmentation logic, lead scoring, and personalization rules.
• Write clear, compelling copy for emails, landing pages, and forms apply brand voice, accessibility, and deliverability guidelines.
• Adopt and implement dynamic features (dynamic content blocks, conditional content, AMP/interactive email elements, countdown timers, progressive profiling).
• Implement A/B and multivariate testing across subject lines, content, CTAs, and send strategies monitor inbox placement and orchestrate continuous optimization.
• Translate business goals into KPIs, dashboards, and executive readouts recommend actions to improve conversion and pipeline health.

Integration, Data & Compliance:

• Collaborate with CRM/Analytics units to secure accurate data synchronization (lead routing, field mapping, UTM governance) and surface data issues proactively.
• Uphold privacy/regulatory requirements (consent management, preference centers, suppression lists) and embed controls in campaign processes.
• Contribute to integration specifications (Eloqua - CRM/Events/Data Warehouse) and participate in UAT for new features.

Quality Assurance & Continuous Improvement:

• Establish robust QA checklists, peer reviews, and pre-send validation to minimize defects and rework.
• Identify process bottlenecks lead Lean/automation improvements (templates, snippets, reusable assets, macros).
• Create and maintain knowledge artifacts (SOPs, job aids, runbooks) to scale operational excellence.

Collaborator Management & Communication:

• Serve as the primary liaison for regional marketing liaisons and campaign owners, aligning requirements, timelines, and expectations.
• Provide structured consulting to collaborators on audience strategy, content readiness, and measurement frameworks.
• Present progress and outcomes to senior stakeholders handle customer issues and drive resolution.

People Development & Mentoring:

• Coach Consultant I associates review work output, provide feedback, and support skill development in

journey design, copywriting, and dynamic content usage.

• Lead onboarding/training on Eloqua standards, QA practices, analytics, and advanced features foster an inclusive, collaborative team culture.
• Act as a subject-matter resource for HTML/CSS, deliverability, segmentation logic, and persuasive writing.

Technical:

• Eloqua (advanced): campaign canvas, program builder, segmentation, CDOs, lead scoring, deliverability diagnostics, dynamic content. Proven skill in a similar marketing automation solution (Marketo, SFMC, HubSpot, Pardot) will also be evaluated.
• Proven expertise in an equivalent enterprise MA platform (Marketo, SFMC, HubSpot, Pardot) will also be considered.
• Web & data: intermediate HTML/CSS basic JavaScript familiarity with APIs, form capture, tracking parameters (UTM, UTMR), progressive profiling, and data governance.
• Copywriting & UX: ability to craft persuasive, on-brand copy apply accessibility guidelines and layout best practices for email and landing pages.
• Analytics: building dashboards and reports interpreting KPIs (open/click, CTOR, form completion, MQL/SQL conversion, revenue influence).
• Productivity: MS Office (advanced Excel), documentation tools, ticketing/work-management platforms.

Behavioral:

• Client-centric decision-making balances speed, quality, and risk.
• Anticipates issues applies structured problem-solving and clear communication.
• Influences without authority builds trust across regions and levels.
• Champions knowledge sharing, inclusivity, and continuous learning.

Preferred Qualifications:

• Certification in marketing processes automation including Eloqua and/or CRM platforms.
• Experience integrating Eloqua with CRM, events, or data platforms exposure to deliverability management tools.
• Demonstrated track record of mentoring or leading small workstreams portfolio of campaign copywriting and journey design a plus.

Career Path & Impact

This role is a step-up from Consultant I, expanding scope from individual campaigns to multi-region programs, standards ownership, and Senior Specialist capabilities (journey design, copywriting, dynamic features). It builds a sustainable internal ladder within GSMS Eloqua Operations while delivering repeatable excellence and measurable commercial impact.

How we support our colleagues

In addition to our comprehensive benefits package, we are proud to be an equal opportunity workforce. At Aon, we believe a diverse workforce is an innovative workforce. Our agile, inclusive environment allows colleagues to manage their wellbeing and work/life balance while empowering you to be your authentic self.

Furthermore, all colleagues enjoy two Global Wellbeing Days each year, encouraging them to take time to focus on themselves. We offer a variety of workstyle options through our Smart Working model, but we also recognize that flexibility goes beyond just the place of work... and we are all for it!

Our continuous learning culture inspires and equips colleagues to learn, share and grow, helping them achieve their fullest potential. As a result, Aon colleagues are more connected, more relevant and more valued.

Commitment to sustainability

Aon is dedicated to integrating sustainability into our core business practices. We strive to minimize our environmental impact through innovative solutions and responsible stewardship, ensuring a sustainable future for our clients and communities.

#li-cs1