Job Overview
JOB DESCRIPTION
A Media & Digital Head will oversee entire media activity happening for the brands campaigns including TV, Digital, Print, Outdoor etc. He will be dealing and interacting with key internal & external stakeholders including media agencies, media partners, Brand/Category Teams to execute the marketing campaigns for Piramal Consumer Healthcare (PCH). The scope includes social and influencer content strategy, development & execution with clear KPI's & effectiveness. This position also leads some of the Digi-Commerce brands which are E-Com 1st and has potential to be future bets for the organization.
Key Stakeholders: Internal
Sales Team/Brand Marketing, Ecommerce team, R&D,SLT
Key Stakeholders: External
Media and digital agencies , Advertising & Content agency, Influencer agency
Reporting Structure
Reports to VP Marketing
Experience
- 10-12 Years experience required in TV media planning and buying strategy & industry connections
- Extensive knowledge on Multimedia modelling to get the optimal mix over different mediums (TV, YT, Meta, OTT, Influencer Outreach, Print etc.) to deliver target reach & relevance.
- Strong thrust on digital with a sense of accountability and responsibility for adding business value via digital initiatives.
- Strategic input for Annual Planning, Quarterly and monthly campaign planning.
- Drive Input Output metrics analysis rigorously to tweak plans basis learning.
- Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences including senior stake holder management within Marketing & Agency Network
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
Responsibilities
- TV media planning and buying strategy & industry connections
- Extensive knowledge on Multimedia modelling to get the optimal mix over different mediums (TV, YT, Meta, OTT, Influencer Outreach, Print etc.) to deliver target reach & relevance.
- Strong thrust on digital with a sense of accountability and responsibility for adding business value via digital initiatives.
- Strategic input for Annual Planning, Quarterly and monthly campaign planning.
- Drive Input Output metrics analysis rigorously to tweak plans basis learning.
- Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences including senior stake holder management within Marketing & Agency Network
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
Qualifications
Full time MBA in Sales/Marketing from Premier B-School
About Us
In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.
Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.
Equal employment opportunity
Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.
We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.
About The Team
Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of Doing Well and Doing Good. Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.
