Senior Channel Sales Manager

About the Role

We are looking for a highly driven and experienced Associate Director – Channel Sales to lead and expand its channel sales operations. The ideal candidate will be responsible for developing channel partnerships, driving revenue growth, managing distributor networks, and expanding the brand's market presence across multiple sales channels. The candidate should have strong experience in channel development, distributor management, sales strategy, and team leadership, preferably within D2C, FMCG, consumer goods, retail, or lifestyle industries.

Responsibilities

• Develop and execute channel sales strategies to achieve business revenue targets.
• Identify, onboard, and manage distributors, dealers, and channel partners across assigned regions.
• Drive business growth through general trade, modern trade, retail, and other distribution channels.
• Build and maintain strong relationships with key distributors, retailers, and business partners.
• Develop new market opportunities and expand the company's distribution network.
• Monitor sales performance, revenue targets, market share, and channel profitability.
• Lead, mentor, and manage regional sales teams to achieve business objectives.
• Negotiate commercial terms, pricing, margins, and agreements with channel partners.
• Analyse market trends, competitor activities, and customer requirements to identify growth opportunities.
• Coordinate with marketing, supply chain, and finance teams to ensure smooth channel operations.
• Prepare sales forecasts, business reports, and periodic performance reviews.
• Ensure effective inventory planning and product availability across distribution channels.

Qualifications

• Minimum 5–12 years of experience in channel sales, distribution, or business development.

Required Skills

• Proven experience in managing distributor and dealer networks.
• Strong understanding of general trade, modern trade, and retail distribution.
• Experience in sales strategy development and revenue growth.
• Excellent negotiation and relationship management skills.
• Strong leadership and team management capabilities.
• Proficiency in sales forecasting, reporting, and business analysis.
• Ability to manage large sales targets and multiple distribution channels.
• D2C Brands
• FMCG
• Consumer Durables
• Retail and Lifestyle
• Sports and Fitness Products
• E-commerce and Consumer Goods
• Revenue growth and achievement of sales targets.
• Distributor and channel partner acquisition.
• Expansion of distribution network.
• Channel profitability and sales performance.
• Market penetration and regional growth.
• Team productivity and performance.
• Distributor retention and relationship management