Role Overview
We are looking for a high-ownership, target-driven Channel Sales executive to build and scale our offline lead generation engine through strategic partnerships. This role is pivotal in driving ₹50L+ monthly sales by sourcing high-quality leads via channel partners such as real estate brokers, home loan agents, and builders.
This is not a closing role, your success will be defined by lead quality, partner network strength, and funnel predictability.
Key Responsibilities
1. Channel Partner Acquisition & Management
- Build and onboard a strong network of channel partners: real estate brokers, CPs, home loan agents, and SMB builders
- Develop long-term, mutually beneficial partnerships to ensure consistent lead inflow
- Own partner lifecycle: onboarding → activation → retention → performance tracking
2. Lead Generation & Revenue Ownership
- Generate a monthly pipeline contributing to ₹70L+ in revenue
- Ensure high-quality, conversion-ready leads aligned with DesignCafe's target audience
- Work closely with sales teams to improve lead-to-meeting and meeting-to-sale conversion
3. Data-Driven Planning & Forecasting
- Analyze funnel metrics (lead volume, conversion %, partner productivity)
- Build weekly/monthly sourcing plans to meet targets
- Identify gaps and proactively course-correct using data insights
4. Market Expansion & Innovation
- Identify new sourcing avenues beyond traditional channels
- Experiment with innovative partnerships, local activations, and micro-marketing initiatives
- Stay deeply connected to the local real estate ecosystem and trends
5. Field Execution Excellence
- Be highly active in the field partner meetings, site visits, events, and activations
- Execute localized initiatives to strengthen brand presence within partner ecosystems
What We're Looking For
- Experience: Minimum 2+ years in channel sales / sourcing within interior design or real estate.
- Proven track record of generating significant pipeline via partnerships (preferably ₹50–70Lakhs +/month)
- Strong network with brokers, builders, or financial intermediaries is mandatory
Core Skills & Traits
- Souring mindset with strong relationship-building skills
- Highly data-driven with the ability to translate insights into action plans
- Strong ownership and accountability for targets
- Creative thinker with a bias for experimentation and new lead sources
- Excellent stakeholder management and influencing skills
- Willingness to travel extensively and operate in a field-heavy role
What Success Looks Like (First 6 Months)
- Built an active, high-performing channel partner base.
- Consistently delivering ₹50L+ monthly sales.
- Established predictable sourcing funnels with clear data visibility.
- Piloted and scaled at least 1- 2 new sourcing channels.
Why Join DesignCafe
- Opportunity to build a high-impact sourcing engine from the ground up
- Fast-paced, ownership-driven culture
- Direct visibility into business outcomes and revenue impact
- Work at the intersection of real estate, design, and consumer experience
