About us/Company overview:
PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India's first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP's mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack!
About the role:
We are looking for a highly driven Senior Category Manager to own and scale key product categories end-to-end. This role requires a strong blend of business acumen, analytical thinking, and execution capability to drive revenue, profitability, and customer growth across channels.
Key Responsibilities:
- Own the P&L for assigned categories, driving revenue, margins, and growth targets
- Build and execute category strategy aligned with overall brand and business goals
- Identify growth opportunities through market trends, consumer insights, and competitive benchmarking
- Drive assortment planning, pricing strategy, and product lifecycle management
- Work closely with product development teams to launch new products based on consumer needs and gaps
- Optimize channel performance across D2C website, marketplaces and quick-commerce platforms.
- Collaborate with marketing teams to plan and execute campaigns, promotions, and launches
- Monitor and improve key metrics such as conversion, AOV, repeat rate, and contribution margin
- Manage demand forecasting, inventory planning, and stock health in coordination with supply chain
- Analyze category performance regularly and drive data-backed decision-making
- Build strong vendor/supplier relationships and negotiate commercials where applicable
- Identify and implement process improvements to scale category operations
Qualifications:
- 5 - 8+ years of experience in category management / business / merchandising roles, preferably in D2C, e-commerce, or FMCG
- Strong understanding of P&L management and business metrics
- Proven track record of scaling categories or business units
- High analytical capability with hands-on experience in Excel / data tools
- Strong stakeholder management and cross-functional collaboration skills
- Experience working with marketplaces (e.g., Amazon, Nykaa, Flipkart) is a plus
- Ability to thrive in a fast-paced, ambiguous startup environment
What We're Looking For
- Ownership mindset with a bias for action
- Strong problem-solving and structured thinking
- Customer-first approach to decision-making
- Ability to balance strategy with execution
