Department : Demand Generation
Location: Bangalore
Purpose: TAU Group is hiring a Senior Campaign Manager for its Bangalore office. He/She will report to the Head of Marketing. The role will be responsible for defining the campaign strategy for our products aligned to business requirements, driving the execution end-to-end, market research.
Reporting to : This position will report to the Head of Marketing
Responsibilities
- Create marketing strategies that focus on driving revenue, profitable campaigns and customer acquisition in a manner that supports business growth, enhances brand equity, drives awareness
- Manage new leads and new customers acquisition campaigns, customer retention and traffic-driving campaigns, content marketing, display advertising, search marketing, affiliate marketing, retargeting & social media marketing.
- Understanding of various online marketing channels (Like - Adwords, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)
- Analyze campaign performance data and optimize the campaign
Certification
Certification Name: Google Adwords, Google Analytics
Mandatory : Google Adwords
Experience : 8 to 10yrs
Technical Competencies
- Product understanding
- Product Roadmap
- Marketing Strategy
- Inbound marketing understanding
- Performance Benchmarking
- Competitor research Analysis
- Understanding the Buyer
- Basic SEO skills
- Adwords, Google tag manager, PPC, Google Analytics, Facebook ads
- Analytics And Data Analysis for stastical content preperation
- Excellent communication skill
Behavioural Competency
- Multi-tasking
- Project Management
- Ability to Prioritize
- Stakeholder Management
- Ability to Prioritize
- Accepts responsibility and is accountable for the outcomes of work
- Stands by decisions and principles even in the face of strong opposition or threats
- Pursues a course of action tenaciously to achieve goals and objectives
- Identifies linkages, relationships and power structures and plays to decision makers
- Maintains consistently high standards of work, loyalty, honesty and commitment
Leadership Competency
- Team Management
- Mentorship
- Builds behind the scenes support for ideas
- Uses knowledge and experience to influence others
- Is approachable and open with information
- Generates practical and commercially/financially viable ideas for improvement that align with business objectives and strategy
- Encourages others to seek opportunities for improvement and adopts others ideas
- Builds shared understanding of a business across different teams and encourages contributions from others
Key Performance Indicators (KPI)
- No/. of Quality Leads Generated
- CPL Optimization
- Market Research, Competitive Research & Pricing Strategy of current product lines.
