Senior Campaign & Digital Marketing Specialist - WFH

***ONLY APPLY THROUGH LINK BELOW IF SUITABLE***

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*

At Blurn.com, we are looking for an Experienced Campaign & Digital Marketing Specialist (WFH) for client and own agency lead generation and sales growth.

Company: Blurn.com

Job Type: Remote (100% Work from Home)

Minimum Experience: 4+ years solid experience in Paid Campaign & Digital Marketing

Start Time: 6:30 AM IST (to align with Australian hours)

Start Date: Immediate (Preffered)

Job Type: Full-time

Language Requirement: English (Preferred additional language: Tamil)

Salary: 4,80,000 to 7,20,000 LPA

Working Days - Mon-Fri/Sat

Annual Paid Off days: 27 Days leave allowance + 10 days National Holidays

Company's India HQ: Coimbatore, Tamil Nadu

Company's Global HQ: Sydney, Australia

Company's Main Client Base: USA, UK & Australia

Key Contacts: CEO, Head of Digital Marketing

***ONLY APPLY THROUGH LINK BELOW IF SUITABLE***

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*

About Blurn.com:

With HQ in Australia, and clients in Australia, UK, & USA, we're a rapidly growing digital marketing agency with a team of 12+ staff in India. Our main services include: SEO, Paid Search Ads on Google & Bing, Paid & Organic Social Media including Meta (Facebook & Instagram), Adroll Retargeting, Websites, Apps, Marketing Automation, GoHighLevel, etc.

***ONLY APPLY THROUGH LINK BELOW IF SUITABLE***

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*

Key Responsibilities Include

Campaign Strategy & Management

* Develop, implement, and manage ROI-driven paid advertising strategies across Google Ads and Meta Ads.

* Plan and execute campaigns across Search, Display, Shopping, YouTube, Facebook, and Instagram.

* Align ad strategies with overall marketing and business objectives.

Budget & Performance Optimisation

* Manage monthly and quarterly ad budgets with a focus on maximising ROI.

* Continuously monitor campaign performance, adjusting bids, budgets, and targeting to optimise results.

* Identify cost-saving opportunities without compromising campaign effectiveness.

Audience Targeting & Segmentation

* Build and refine audience segments using demographic, behavioural, and interest-based targeting.

* Develop and execute remarketing strategies to maximise customer retention and conversions.

Ad Copy & Creative Optimisation

* Write, test, and optimise compelling ad copy to improve CTR and conversion rates.

* Collaborate with the creative team to develop high-performing ad creatives.

* Conduct A/B testing for ad variations and landing pages.

Analytics, Reporting & Insights

* Track, analyse, and report campaign performance using Google Analytics (advanced level), along with platform-specific dashboards (Google, Meta, Bing, TikTok, etc.)

* Provide actionable insights and recommendations based on data trends.

* Develop performance reports for stakeholders, including ROI, CPA, ROAS, and attribution analysis.

SEO

* Manage end-to-end SEO activities.

* Perform ongoing keyword research to discover and expand keyword opportunities.

* Optimize landing pages, blogs, and other website elements for SEO performance.

* Research, analyze, develop, and implement effective SEO and link-building strategies.

* Handle miscellaneous SEO-related tasks as required.

Additional Responsibilities

* To oversee this and other business operations as necessary.

* Email Marketing, etc.,

Required Skills & Qualifications

Experience & Knowledge

* Minimum 4 years of hands-on experience in paid media management (Google Ads & Meta Ads) and Digital Marketing.

* Deep understanding of Search, Display, Shopping, Video, and Social Ads ecosystems.

* Advanced knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution modelling.

* Experience with third-party tracking tools (e.g., Tag Manager, SEMrush, HubSpot, etc.).

* Knowledge of eCommerce funnels and lead-generation campaigns.

Technical & Analytical Skills

* Proficiency in campaign set-up, tracking, troubleshooting, and optimisation.

* Strong data analysis skills to interpret complex performance metrics.

* Solid understanding of UTM tracking, tagging, and audience segmentation.

Soft Skills

* Strong strategic thinking and problem-solving ability.

* Excellent communication and presentation skills.

* Highly detail-oriented with the ability to manage multiple campaigns simultaneously.

* Ability to work independently and collaboratively within a fast-paced environment.

Perks and Benefits You get:

* 4,80,000 to 7,20,000 annual salary based on Skills & Experience.

* 100% Work from home.

* Compulsory annual salary review/hike with unlimited growth potential.

* Exposure to international clients and exciting projects.

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*

Please note that to be successful, the candidate should have their own transport, laptop, mobile, stable internet connection and quiet working space at home for working Mon-Fri/Sat. We use Hubstaff for tracking and monitoring during business hours.

*Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A*