Senior Business Development Executive

This job is provided by apna.co Senior Business Development Executive – CPaaS (Communications Platform as a Service on SMS, WhatsApp, RCS, etc.,)

Position: Senior Business Development Executive

Open Positions: 10

Experience: Minimum 3 years

Salary: 20,000 – 30,000 per month

Joining: Immediate Joiners Preferred

Location: Bangalore

Language: No specific language requirement

About The Role

We are looking for experienced and result-oriented Senior Business Development Executives to drive B2B Sales and business growth on CPaaS Communication(SMS, RCS, and WhatsApp Business Solutions, etc.,)

The ideal candidate should have strong experience in Business Development, Sales, Client Relationship Management, and Customer Support, with the ability to understand business communication requirements and recommend suitable digital messaging solutions.

Key Responsibilities

• Identify, prospect, and acquire new B2B clients through multiple channels.
• Promote and sell SMS, RCS, and WhatsApp Business Solutions to businesses.
• Understand customer requirements and propose appropriate messaging solutions.
• Generate leads, conduct product discussions, and convert prospects into customers.
• Manage the complete sales cycle from lead generation to closure and onboarding.
• Build and maintain strong relationships with existing and prospective clients.
• Handle customer queries and coordinate with internal teams for timely resolution.
• Conduct product demonstrations and explain the benefits and use cases of SMS, RCS, and WhatsApp Business Solutions.
• Achieve assigned sales, revenue, and business development targets.
• Maintain regular follow-ups and ensure effective pipeline management.
• Coordinate with Support, Marketing, Operations, and other internal teams as required.
• Maintain accurate records of leads, opportunities, client interactions, and sales performance.
• Contribute ideas for lead generation, customer acquisition, and business growth.
  
  

Product Knowledge Required

WhatsApp Business

• WhatsApp Business App vs WhatsApp Business API
• Official Business Account & Green Tick verification
• Message types (Template, Session, Interactive)
• Conversation-based pricing
• Opt-in & consent management
• Use cases: Customer support, notifications, marketing, order updates
  
  

SMS

• Transactional vs Promotional SMS
• DLT registration process
• Sender ID / Header Approval / Template Approval
• SMS Gateway & delivery reports
• Pricing models
• TRAI / NDNC compliance
  
  

RCS (Rich Communication Services)

• Difference between SMS and RCS
• Rich features (images, carousels, buttons, read receipts)
• RCS Business Messaging
• Use cases for rich customer engagement
• Current adoption and limitations
  
  

Key Skills & Requirements

• Minimum 2 years of experience in Business Development, B2B Sales, Inside Sales, or a related role.
• Prior experience in SMS, RCS, WhatsApp Business, CPaaS, or Digital Messaging solutions will be an advantage.
• Strong understanding of B2B sales and client acquisition.
• Excellent communication, negotiation, presentation, and relationship-management skills.
• Strong customer-handling and problem-solving abilities.
• Ability to understand client requirements and provide solution-oriented recommendations.
• Target-oriented with strong ownership and follow-up skills.
• Candidates with experience in both Sales and Customer Support will be preferred.