Senior Brand Strategy Executive

YOE: 3+ years

CTC: 9 LPA - 10 LPA

Location: Andheri East, Mumbai

Responsibilities

Come up with fresh ideas for existing brands and new business opportunities from the

opening insight to the closing idea.

Balance creativity with logic, dig into brands, categories, consumers, culture and

competitors. Build strong, insight-led and impactful creative strategies for campaigns

across format - digital, on-ground and everything in between.

Partner closely with content, design and other teams to bring ideas to life seamlessly.

Deep-dive into brand problems, uncover real insights (not just observations) and translate

them into effective solutions.

Continuously explore new marketing opportunities by studying trends and evolving

consumer behaviour.

Think in both content and visualisation. Shape not just what the idea is, but how it looks,

feels and comes alive across formats.

Use AI as a collaborator, not a crutch, bringing originality, taste and judgment into every

output.

Requirements

Strong understanding of marketing strategies across digital and offline channels.

Strong research & presentation skills.

Ability to balance creativity with logic, ideas backed by insights and reasoning.

Detail-oriented with a good eye for communication, messaging and visual narratives.

Experience working in a strategic and creative role at a marketing agency/brand.