Senior Brand Manager

Key Responsibilities:

• Lead the development and implementation of comprehensive brand strategies to enhance brand perception, recall, and preference across the projects in your market.
• Oversee the execution of 360 brand campaigns across digital, print, on-ground activations, and PR channels, ensuring consistent messaging and creative excellence.
• Manage and mentor a high-performing brand team, fostering creativity, ownership, and continuous development.
• Collaborate cross-functionally with Sales, Digital, Creative, Project team to ensure alignment and synergy in all marketing efforts.
• Conduct market and competitive research to gain insights into consumer behavior, industry trends, and competitive positioning for strategic decision-making.
• Track and report on brand performance metrics (KPIs) to measure campaign effectiveness, optimize strategies, and demonstrate ROI.
• Act as a brand custodian, ensuring adherence to brand guidelines and maintaining SOBHA's high standards across all internal and external communications.
• Drive innovation in brand storytelling, experiential marketing, and content strategies to engage modern, digitally savvy audiences.

Education and Experience:

• Bachelor's/Master's degree in Marketing, Mass Communication, or related field.
• 8–12 years of relevant experience in brand management, preferably in real estate, lifestyle, or premium consumer sectors.
• Proven experience in team leadership and strategic brand planning.

Preferred Qualities

• A strategic thinker with the ability to translate brand vision into actionable campaigns that drive results.
• A creative and detail-oriented professional with strong design sensibility and an eye for aesthetics and messaging.
• An excellent communicator and collaborator, able to articulate ideas clearly and coordinate effectively with both internal teams and external partners.
• Highly organized and proactive, capable of managing multiple campaigns and meeting tight deadlines.
• Market-savvy, with a strong grasp of consumer behavior, emerging trends, and competitive dynamics to build brand relevance.
• Agile and adaptable, thriving in fast-paced, ever-evolving environments.
• Driven by a genuine passion for premium and aspirational brands, with a deep appreciation for building high-value brand experiences.
• A supportive team lead who brings out the best in people, keeps everyone aligned, and creates a space for creative thinking and ownership.