Senior Brand Manager

Job Title: Brand Manager / Senior Brand Manager – Pan-India Brand Development

Location: Tiruppur, Tamil Nadu

Reporting To: Chief Marketing Officer

Experience: 8–12+ years in brand management

Industry: FMCG / Apparel / Any strong consumer Brand

About the Role

Ramraj Cotton is seeking a strategic and commercially driven Brand / Senior Brand Manager to lead the Pan-India brand development agenda for one or more of its core brands (confidential). The Brand Manager will be accountable for delivering strong brand equity, consumer preference, and business growth across offline and online channels nationwide.

This is a high-impact role with end-to-end responsibility for brand strategy, execution, and performance metrics — requiring deep consumer insight, cross-functional leadership, and strong execution capabilities.

Key Responsibilities

Brand Strategy & Planning

•Lead the development and refinement of the brand vision, positioning, and long-term growth roadmap aligned with business objectives.

•Translate consumer insights and market trends into differentiated brand strategies that drive awareness, preference, and loyalty.

•Define brand architecture, messaging frameworks, and communication models tailored for Pan-India audiences.

Marketing & Campaign Execution

•Conceptualize and execute integrated marketing campaigns (ATL/BTL/digital/retail) that enhance brand visibility and resonate with target consumers.

•Manage brand campaigns end-to-end—from creative brief to delivery and measurement.

•Partner with external agencies and internal teams (creative, media, digital, PR) to ensure consistent brand expression across all touchpoints.

Consumer & Market Insights

•Conduct regular market, competitor, and consumer research to identify growth opportunities and emerging trends.

•Leverage data analytics to monitor brand health metrics — awareness, penetration, consideration, loyalty — and recommend actions to improve performance.

Product & Portfolio Management

•Collaborate with Product, Merchandise, and Supply Chain teams on new product development, launches, and portfolio optimization.

•Own product positioning, pricing support insights, and product communication alignment with brand strategy.

Cross-Functional Collaboration

•Work closely with Sales, Trade Marketing, Distribution, E-commerce, Finance, and Operations teams to ensure strong in-market execution and efficiency.

•Support GTM plans, channel strategies, and promotional effectiveness.

Performance Tracking & Budgeting

•Develop and manage brand marketing budgets; drive ROI-oriented planning and tracking.

•Present performance insights, key learnings, and optimization plans to senior leadership.

Qualifications

•Bachelor's degree in Marketing, Business, Management or equivalent; MBA preferred.

•6–10+ years of experience in brand management, ideally within Apparel/FMCG/Consumer brands.

•Proven track record in building and scaling brands, with strong strategic and execution capability.

•Strong analytical skills with data-driven decision-making ability.

•Demonstrated experience in managing integrated campaigns (digital + traditional).

•Excellent communication, stakeholder management, and leadership skills.

Skills & Attributes

•Strategic thinker with a balance of creativity and analytical rigour.

•Deep understanding of Indian consumers, regional nuances, and retail ecosystems.

•Ability to lead multiple projects, prioritize effectively, and meet deadlines.

•Comfortable working in a dynamic, fast-paced environment.